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Significant Development as Amazon Partners with Indian Firm Axio for BNPL Services

Introduction

Axio, formed through the merger of Capital Float, Walnut, and Walnut369, has become a prominent player in the Indian fintech space. Specializing in embedded credit financing and money management tools at checkout, axio has empowered over 10 million customers and 3,000 merchants. With a long-standing partnership with Amazon, axio provides the infrastructure for pay-later services, allowing shoppers to choose payment terms of three to 12 months. This collaboration has now culminated in Amazon’s acquisition of axio, valued at over $150 million.

FAQs

What is axio’s role in e-commerce?
Axio enables e-commerce platforms to embed credit and money management solutions at checkout, simplifying financing options for customers. It has powered services like pay-later options on Amazon, making shopping more accessible and flexible for millions.

Why did Amazon acquire axio?
Amazon has collaborated with axio for six years and invested $20 million in the company through its Smbhav Venture Fund in 2023. The acquisition strengthens Amazon’s ability to offer seamless financing options, expand credit access, and enhance customer experience in India’s growing e-commerce market.

What does this mean for Indian consumers and merchants?
Axio’s acquisition allows the company to scale its services further, reach underserved customers, and diversify its offerings. For merchants, this means access to advanced credit solutions that can improve sales, while consumers benefit from increased affordability and financial inclusion.

Conclusion

The acquisition of axio by Amazon highlights the growing importance of fintech in India’s booming e-commerce sector. With a proven track record and established partnership, axio’s integration into Amazon’s ecosystem aims to transform the way credit and financing are offered. This move not only expands access to affordable payment options but also positions Amazon as a leader in innovative financial services. As the deal awaits regulatory approvals, its success promises a new chapter in India’s fintech and retail evolution.

 

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