Introduction
Finom, a leading digital financial services platform for SMEs and entrepreneurs based in the Netherlands, has appointed Kristjan Kaar as its new Chief Product Officer (CPO). This strategic move is part of the company’s ongoing expansion plans, following its significant growth and €50 million Series B funding. Kaar, formerly CPO at OakNorth Bank, will play a crucial role in driving Finom’s product development as the company works to serve one million European SMEs by 2026.
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Industry Comments
In a statement, Andrey Petrov, CEO and co-founder of Finom, says the latest appointment of Kaar, alongside the arrival of Elke Karskens as chief marketing officer (CMO), “will be instrumental in accelerating our product development and market expansion to serve one million European SMEs by 2026”.
FAQs
What is Finom’s core offering?
Finom provides a comprehensive suite of services, including digital business accounts, payment solutions, financial management, accounting, and invoicing tools. With more than 100,000 SME customers across five European markets, the company is focused on simplifying financial processes for businesses.
How will Kristjan Kaar contribute to Finom’s growth?
Kristjan Kaar will lead Finom’s product development as CPO, focusing on accelerating product innovation and market expansion. His experience at OakNorth Bank, where he served as CPO and led the credit intelligence unit, positions him well to drive Finom’s continued success in the competitive fintech space.
What changes are taking place within Finom’s leadership team?
In addition to Kaar’s appointment, Finom has seen other key leadership changes, including the hiring of Alessandro Camilotti as CFO, Rob Allen as head of sales, and Elke Karskens as CMO. The company has also bolstered its board with several new members to support its growth trajectory.
Conclusion
With the appointment of Kristjan Kaar as CPO, Finom is poised for accelerated growth and innovation in the digital financial services sector. As the company continues to expand its offerings to meet the needs of European SMEs, Kaar’s leadership, alongside the strategic additions to the executive team, will be pivotal in achieving the goal of serving one million SMEs by 2026. Finom’s commitment to enhancing its product suite and expanding its market reach reflects its ambition to remain a dominant player in the fintech industry.
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