Nuuvia, formerly known as Incent, has chosen William Mills Agency, the nation’s top fintech PR and marketing firm, as its strategic partner to strengthen its position as a leading youth banking and engagement platform for community banks and credit unions.
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Nuuvia’s Intelligent Lifecycle Banking platform helps families and individuals build financial health, while ensuring that community financial institutions retain full control over their deposits, card revenue, data, and customer relationships.
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Marcell King, President and COO of Nuuvia, emphasized the importance of the partnership:
“Community financial institutions are competing with larger neobanks offering youth banking platforms. Differentiation is key, and with William Mills Agency’s deep fintech expertise, we are confident this collaboration will accelerate our next phase of growth.”
William Mills, CEO of William Mills Agency, echoed this sentiment:
“Introducing youth banking solutions is essential—it nurtures financial literacy early, promotes responsible money habits, and builds lifelong brand loyalty. We’re honored to represent Nuuvia and share their mission of empowering families with financial responsibility.”
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With this partnership, Nuuvia aims to drive deposit growth, foster generational brand loyalty, and redefine how financial institutions engage the next generation.
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