New study highlights how 2025 will be a turning point as technology redefines experience, operations, and value across the mortgage lifecycle.
In a rapidly evolving housing economy, non-bank mortgage lenders are facing a wake-up call. A new joint study by HFS Research and Cognizant, “Reinventing the Non-Bank Mortgage Lending Journey in the Age of AI,” reveals an industry grappling with operational fatigue, regulatory pressure, and fast-moving tech disruptions—while a small but bold segment rewrites the mortgage playbook.
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Drawing insights from 257 non-bank lenders and ecosystem partners, the report delivers a sobering yet hopeful look at the next chapter for mortgage lending. From the emergence of Agentic AI to the reconfiguration of outsourcing strategies, lenders are being challenged to trade reactive cost-cutting for purposeful innovation.
“The fundamentals of lending haven’t changed the loan is still a loan. What’s changed is the speed, intelligence, and precision with which it’s delivered. This is no longer just about access to capital—it’s about how seamlessly, securely, and smartly capital flows through digital channels,” says Saurabh Gupta, President, Research and Advisory Services, HFS Research. “The ones who go all-in—building digital-first, modular, and intelligent operations will define the next era of mortgage lending. The rest? They risk being left behind.”
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The research reveals that although 2025 is being eyed as a rebuild year, many lenders are stuck playing defense. As lending platforms modernize, access to mortgage capital is becoming faster, smarter, and more modular. Yet, only 21% of lenders consider themselves true innovators. The rest? They’re either chasing parity or struggling to catch up.
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Compliance is also hitting a breaking point. One executive shared they received over 1,700 regulatory alerts last year nearly one in four with direct business consequences. The result: compliance is now a 24/7 operation, and tech investment is the only scalable solution.
Divya Iyer, Practice Leader, BFSI, HFS Research, adds, “We’re seeing real momentum around Agentic AI—where GenAI meets the execution muscle of automation. But it’s not the only force driving change. Technologies like IDP are bridging the gap in paper-heavy workflows, proving that meaningful transformation doesn’t have to wait for full digital maturity.”
What Lenders Need to Do Next:
- Move beyond legacy constraints. 58% of lenders still can’t support real-time integration—limiting data agility and delaying decision-making.
- Prioritize technology with measurable outcomes. Tools like IDP, AI underwriting, and cybersecurity are driving rapid ROI, while GenAI is expanding into core operations.
- Redefine outsourcing partnerships. Lenders must move beyond tactical cost-cutting to leverage partners for platform modernization, AI deployment, and full-service scalability.
- Focus on value creation—not just efficiency. The winners will blend automation, data platforms, and talent into a cohesive tech-to-ops cycle.
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“In the rapidly evolving landscape of non-bank mortgage lending, there is a critical need for innovation and agility,” said Ajay Pandita, Senior Vice President and Financial Services, Fintech and Insurance Business Unit Leader, of Cognizant. “As we navigate through operational fatigue, regulatory pressures, and technological disruptions, it is imperative that we embrace purposeful innovation and redefine our strategies. The emergence of Agentic AI and IDP are just the beginning. By prioritizing technology with measurable outcomes and leveraging full-service partnerships, we can transform the mortgage lending journey and lead the industry into a new era of efficiency and value creation.”
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Source: PR newswire
