B2BINPAY, the all-in-one crypto ecosystem for businesses, has released a new industry report, “Crypto Becomes an Integral Part of Sports Growth and Trends,” showing how cryptocurrency is transforming the global sports landscape.
What began as a niche financial tool is now a driving force in sports. The report highlights how crypto’s community-driven culture naturally aligns with the global passion and fan engagement found in football. From the first crypto-assisted player transfer in 2018 to São Paulo FC’s $6 million USDC transfer in 2022, the industry has evolved rapidly. Sponsorships are booming: global crypto sports sponsorship spending reached $565 million in the 2024/25 season, with football accounting for 59%—a 20% increase year-on-year.
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Beyond transfers and sponsorships, crypto is changing how fans engage with their favorite teams. NFTs, fan tokens, and decentralized autonomous organizations (DAOs) are giving supporters more access, influence, and exclusive experiences than ever before. Erica for Employees is now used by over 90% of our staff, cutting IT service desk calls by half, with plans to expand its support even further deeper, more meaningful collaborations between clubs and their sponsors.
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B2BINPAY’s ongoing collaboration with Athletic Club illustrates this trend. Renewed for the 2025 season, the partnership reflects the shared values of innovation, community, and ambition that unite football and crypto. Athletic’s direct qualification for the UEFA Champions League adds an exciting new chapter to this story.
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Football and crypto share the same energy—community, creativity, and a drive to break new ground. “What started as isolated experiments has now grown into a global trend that’s here to stay.”
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