The new solution cuts costs, stops SIM swap fraud, and delivers seamless, secure experiences across all channels.
Prove, a leader in digital identity, has unveiled Unified AuthenticationSM a new, modern way to recognize and authenticate customers effortlessly, no matter where they show up or how often their devices or credentials change.
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This launch marks a shift in how businesses think about identity. It’s no longer just about checking a box for compliance or preventing fraud it’s about creating the trust and seamless recognition that powers digital commerce. In today’s world, customers expect to be recognized whether they’re on a mobile app, desktop, call center, kiosk, or even a third-party platform. But as companies move away from old methods like SMS OTPs, they face new hurdles in keeping that connection secure and smooth.
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Traditional tools each have their limits. Device fingerprints aren’t foolproof, biometrics can change over time, and passkeys – while convenient – don’t always confirm that the right person is holding the right device. Many businesses, stuck with these challenges, fall back on outdated methods that frustrate customers and weaken security.
Unified Authentication changes that. It combines the best parts of existing technologies and fills in the gaps with a layered, intelligent approach. At the heart of it is the Prove KeySM – a next-generation cryptographic key tied directly to a customer’s identity and secured on their device. With real-time intelligence and advanced key management, it keeps that recognition alive through every stage of the customer relationship, even during big changes like device upgrades or number changes.
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For businesses, that means smoother logins, stronger security, and happier customers. For customers, it means fewer interruptions, less friction, and a digital experience that just works – wherever they are.
Key-centric authentication is a powerful way to fight fraud without making life harder for genuine customers. It lets us step up our security while keeping the experience smooth—easy for the right users, tough for the wrong ones.”
We’ve always seen identity as the key to unlocking the next generation of digital experiences. With Unified Authentication, we’re taking that belief further—bringing identity and authentication together in a smarter, more seamless way. The goal is simple: remove the roadblocks, build trust, and protect customers at every stage of their journey
Now available in over 190 countries, Unified Authentication gives businesses the power to securely recognize and serve their customers across every touchpoint – from sign-up to payments – turning identity into a true competitive advantage.
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