Beyond by RS2 , the innovation brand of RS2 Financial Services GmbH, and Mediengruppe Deutschland, a cross-industry agency network, are launching a new digital fan ecosystem together with the Nuremberg Ice Tigers – a connected platform that combines payments, loyalty programs, exclusive club content, and real-time fan engagement tools in one place. At the heart of the initiative are the Ice Tigers’ co-branded Visa credit and debit cards, which are operated via the Beyond by RS2 platform.
The new ecosystem allows fans to interact with their club even more easily and seamlessly – be it through payments, access to exclusive content, or personalized promotions and rewards.
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The digital fan ecosystem was developed by Mediengruppe Deutschland and technically implemented by Beyond by RS2. Its goal is to centralize fan engagement and strengthen the interaction between clubs and fans. Through the new mobile app, fans can make payments, collect loyalty points, access exclusive content, and receive real-time updates and personalized offers. The co-branded card serves as a central access point for the digital networking of fans, clubs, and sponsors, and unlocks additional benefits through regional and national partners. Backed by a secure and scalable infrastructure, the ecosystem offers clubs new opportunities to engage their fans and create valuable, personalized experiences.
This partnership reflects a fundamental shift: clubs, agencies, and technology providers are working more closely together to develop long-term digital engagement strategies. By combining creative concepts with scalable payment infrastructure, Beyond by RS2 and Mediengruppe Deutschland are helping sports organizations move beyond one-off campaigns and create integrated, data-driven fan experiences.
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“What began as a creative concept within our team quickly evolved into a much larger vision thanks to the close collaboration with Beyond by RS2 and the Ice Tigers. This partnership combines agency creativity, FinTech expertise, and a future-oriented sports organization – and it is precisely this combination that has made it possible to create something truly integrated and scalable. The result is more than just a fan product – it is a flexible platform that connects people and creates sustainable added value,” said Oliver Winkler, Managing Director of Mediengruppe Nürnberg, at the launch of the new digital fan ecosystem.
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Jens Mahlke, Managing Director of RS2 Financial Services GmbH, also emphasizes the partnership approach: “Together with the Nuremberg Media Group, we have created a holistic ecosystem in a very short time that digitally connects fans, sponsors and clubs – securely, flexibly and with real added value. For Beyond by RS2, this is a model that is not only relevant in professional sports, but can also be applied in other industries where engagement and loyalty play a central role.”
Wolfgang Gastner, Managing Director of the Nuremberg Ice Tigers, adds: “We are always open to innovative ideas that help bring our team closer to the fans and further develop our entire organization. With the Ice Tigers Hub, the associated payment card, and the convenient bonus system, we are combining numerous advantages on one central platform. We are very much looking forward to the launch and are firmly convinced that we can offer our fans real added value. Our thanks go to Mediengruppe Deutschland and Beyond by RS2 for developing this tailor-made solution.”
In addition to launching with the Nuremberg Ice Tigers, plans are already underway to expand the concept to other professional clubs. The Berlin & Nuremberg media group will handle the communication and digital implementation, including app development, user experience, and content management, while Beyond by RS2 will be responsible for all technical and regulatory aspects in the financial sector.
The partnership exemplifies a new approach to digital sponsorship solutions – focusing on user-friendliness, added value and sustainable fan engagement.
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Source :businesswire