Seasoned marketplace and fintech leader to advance LeafLink’s mission of powering a modern, compliant, and connected cannabis supply chain
LeafLink, the country’s leading cannabis wholesale platform, is thrilled to welcome Ashwin Raj as its new Chief Executive Officer. This leadership transition highlights LeafLink’s commitment to growth, innovation, and supporting customers in a fast-changing industry.
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“Joining LeafLink isn’t just a career move it’s an opportunity to help shape the future of an industry I’m passionate about,” said Ashwin. “LeafLink has always been at the center of cannabis commerce, and I’m excited about what we can achieve together. Our goal is simple: listen to our customers, understand their challenges, and create tools that help them thrive.”
Ashwin brings extensive experience from some of the world’s leading technology and commerce companies. He grew ezCater into a category-defining enterprise platform, helped Lyft navigate its IPO and the pandemic as EVP and Head of Ridesharing, and held leadership roles at Amazon and Visa, scaling payments and digital services globally.
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In his new role, Ashwin will focus on building solutions that make life easier for cannabis operators, brands, and retailers, including:
A reliable marketplace that connects licensed brands and retailers efficiently.
Integrated financial tools that simplify payments, credit, and reconciliation.
Smart technology and data to help businesses forecast, manage inventory, and operate smoothly across complex regulations.
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“The cannabis industry deserves the same high-quality tools as any modern sector,” said former Chief Executive Officer Artie Minson. “Ashwin’s leadership ensures LeafLink will continue delivering safe, compliant, and game-changing solutions for our customers.”
“Ashwin has a proven track record of scaling technology platforms and building trusted marketplaces,” added Board Member Ian Loizeaux. “With him leading the team, LeafLink is poised to deepen its role as the connective tissue of cannabis commerce.”
With Ashwin at the helm, LeafLink is ready to help cannabis businesses grow, create jobs, and thrive in a modern, regulated economy—while setting a new standard for innovation in the industry.
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