Leading footwear company brings flexible payments to shoppers across its portfolio of consumer-loved brands
Cash App Afterpay, a pioneer in “Buy Now, Pay Later” solutions, has teamed up with Caleres to make footwear shopping even more flexible and accessible. Just in time for fall, the partnership brings Afterpay’s popular payment options—Pay in 4 and Pay Monthly—to a wide range of beloved Caleres brands, giving shoppers more ways to pick up everything from cozy boots to everyday sneakers, both online and in select stores.
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U.S. customers can now enjoy the convenience of Afterpay when shopping across Caleres’ diverse brand portfolio, which includes Famous Footwear, Sam Edelman, Allen Edmonds, Naturalizer, Vionic, Dr. Scholls, Franco Sarto, Lifestride, Ryka, and more. The partnership also introduces Afterpay’s in-store payment solution to major retail locations such as Famous Footwear, Naturalizer, Sam Edelman, and Allen Edmonds stores nationwide.
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For Caleres, the decision reflects a clear understanding of evolving consumer needs. “The addition of Afterpay across our brand portfolio reflects our appreciation of how today’s customers want to shop and pay,” said Willis Hill, Chief Information Officer at Caleres. “Customers are already embracing the flexibility to split their purchases into manageable payments, and expanding this option across all our brands makes our collections even more accessible.”
Tanuj Parikh, Head of Sales for Cash App Commerce in North America, emphasized how the timing meets seasonal demand. Fall is when shoppers refresh their footwear wardrobes, from back-to-school styles to cold-weather essentials. Our expanded partnership with Caleres empowers them to shop responsibly and manage their budgets while enjoying the styles they love.
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The collaboration also extends beyond the U.S.—Canadian customers will be able to use Afterpay’s Pay in 4 when shopping online at Allen Edmonds, Famous Footwear, Naturalizer, and Sam Edelman. With flexible payments now woven into its shopping experience, Caleres is offering more choice, more access, and more ways for consumers to step into the season with confidence.
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