Butter Payments, the intelligent, machine learning-powered payments recovery platform, has announced the appointment of Sonali Sambhus as its new Chief Technology Officer (CTO) a move that underscores the company’s commitment to innovation and leadership excellence. This follows the recent appointments of Sofya Pogreb as Chief Executive Officer and Charles Rosenblatt as Chief Commercial Officer, marking an exciting period of growth and strategic evolution for the company.
Financial Technology Insights: SymphonyAI Unveils Sensa Risk Intelligence Platform
Sonali Sambhus brings an impressive track record of building and scaling AI-driven fintech platforms into high-growth businesses. Before joining Butter, she led the Developer and Machine Learning Platform at Block, Inc., where she played a key role in driving platform innovation and expansion. Her career has been defined by leadership roles at Realtor.com and Vuclip, Inc., and by her entrepreneurial experience as the co-founder of 10jumps Inc., a data analytics startup later acquired by Saggezza Inc.. Beyond her executive achievements, she has served on the Board of Directors at AvidXchange (NASDAQ: AVDX) and currently advises early-stage fintech and AI startups such as Worth AI and Dwarpaal through Thrrive Ventures, in addition to her role as an advisory board member at Illuminate Ventures.
Reflecting on the appointment, Sofya Pogreb, CEO of Butter Payments, shared her enthusiasm for what Sambhus brings to the team. She noted that Sonali’s deep technical expertise and her proven ability to scale intelligent platforms will be pivotal as Butter enters its next phase of innovation. Pogreb emphasized that Sambhus’s leadership in developing AI-powered solutions will enhance the company’s technological foundation and further strengthen the value it delivers to clients worldwide.
Financial Technology Insights: Stonepeak to Launch ASX-Listed Infrastructure Debt Note
Butter Payments continues to transform how subscription-based businesses manage and recover lost revenue. Its patented machine learning technology is designed to predict and prevent failed payments, tackling a problem that costs the subscription industry an estimated $440 billion in lost revenue each year. By analyzing thousands of data points — including behavioral, transactional, and network information — Butter provides clients such as Cerebral, FuturHealth, The Athletic, and Athena Club with the insights they need to reduce churn, recover lost revenue, and improve customer retention.
Expressing her excitement about joining Butter, Sonali Sambhus said she sees the company as being at the forefront of a fundamental shift in how the industry approaches payment recovery. “Butter’s ML-driven approach is reshaping how subscription businesses recover lost revenue — one of the most overlooked challenges in payments,” she said. “I’m thrilled to be part of this journey, to advance the technology behind it, and to support our clients in achieving even stronger results.”
Financial Technology Insights: Fidelity Helps Workers Build Financial Resilience with Savings
With this appointment, Butter Payments reinforces its reputation as a forward-thinking leader in fintech innovation. The company’s ongoing investment in AI and its growing leadership team signal a clear focus on empowering subscription businesses with smarter, data-driven tools to recover revenue, strengthen customer relationships, and thrive in the digital economy.
To share your insights with the FinTech Newsroom, please write to us at info@intentamplify.com
Source : businesswire