Introduction
TBC Uzbekistan, Central Asia’s leading digital banking ecosystem and part of TBC Bank Group, has launched Payme Plus, a subscription-based service designed to enhance customer banking and lifestyle experiences. This monthly subscription unlocks an array of innovative financial management tools, including automated spending analysis and interest-free money transfers, while also offering exclusive lifestyle perks through partnerships with Yandex Plus and Setanta.
Payme Plus is integrated with Payme, one of Uzbekistan’s top payment providers, and forms a core part of TBC’s ecosystem, which includes the TBC UZ digital bank and the rapidly expanding Payme Nasiya instalment credit business. With 17 million unique users, this new service aligns with TBC Uzbekistan’s strategic goal to diversify digital offerings, boost customer loyalty, and increase Average Revenue Per User (ARPU).
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Industry Comments
Nika Kurdiani, CEO of TBC Uzbekistan, commented:
“Payme Plus is more than just a fintech service – it is a holistic solution that seamlessly integrates finances with daily life, significantly elevating the TBC experience for our customers and setting a new standard for the market. With strong demand during the trial period, this comprehensive package is poised to drive revenue growth, deepen customer engagement and cement TBC’s position as the leading digital banking ecosystem in the region.”
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FAQs
- What is Payme Plus, and what does it offer?
Payme Plus is a subscription service from TBC Uzbekistan that combines financial management tools with lifestyle benefits. Subscribers get access to automated spending analysis, interest-free transfers, and discounts on services from partners like Yandex Plus and Setanta. - How does Payme Plus enhance customer engagement?
By integrating financial and lifestyle solutions, Payme Plus encourages multi-product usage. This seamless experience boosts customer satisfaction, loyalty, and average revenue per user. - What are TBC Uzbekistan’s other notable innovations?
TBC recently introduced the Salom Card (debit card), Osmon Card (revolving credit product), and TBC Business, the first fully digital banking service for SMEs in Uzbekistan. - How is AI shaping TBC Uzbekistan’s services?
TBC Uzbekistan leverages AI for efficient payment reminders and is exploring broader applications to scale its digital ecosystem and enhance customer experiences.
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Conclusion
TBC Uzbekistan’s launch of Payme Plus marks a significant milestone in its mission to integrate cutting-edge digital banking with daily life. By offering an all-in-one subscription service that combines financial tools and lifestyle perks, TBC is setting a new benchmark in customer experience. Payme Plus not only boosts engagement and loyalty but also helps drive revenue growth and strengthens TBC’s position as a leader in the region.
Complementing this launch, TBC’s recent initiatives, including innovative card products and AI-driven enhancements, highlight its commitment to digital transformation. With the successful rollout of Payme Plus and a record-breaking $75 million equity funding secured last year, TBC Uzbekistan is poised to expand its ecosystem, ensuring broader access to advanced banking solutions and enhancing its impact in Central Asia.
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