Introduction
Moneythor, the all-in-one personalisation engine for financial services providers, has announced its expansion into Latin America. The company’s regional operations will be led by Enrique Ramos O’Reilly, President Americas, a 25-year banking and fintech veteran who previously led Temenos’ Latin America and Caribbean business. With experience spanning Sofgen and Finantix, Enrique brings deep industry expertise to spearhead Moneythor’s growth in the region.
Moneythor’s technology is already being leveraged by global financial institutions such as Standard Chartered and DBS to build deeper and more meaningful relationships with their customers. By deploying its proprietary personalisation engine, the platform ensures timely and relevant content and messaging is delivered across the entire customer lifecycle, from acquisition and activation to engagement, referrals, money management, and loyalty programs.
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Why Is This News Relevant in Fintech?
The concept of ‘deep banking’ is transforming financial services across the globe, and Latin America is the latest market to embrace this shift. Deep banking moves beyond transactional interactions, focusing instead on delivering personalized insights, tips, and lifestyle-driven experiences that add real value to consumers. This trend is already well-established in markets such as South East Asia and the Middle East, and now, Latin American financial services providers are following suit.
Consumer expectations in the region are evolving rapidly. Research indicates that 65% of Mexican consumers prefer purchasing from retailers offering personalised recommendations, while 61% expect AI-driven tailored services. Deloitte’s findings further reinforce this trend, with 53% of Latin American consumers looking for personalized banking offers and 62% expecting companies to anticipate their needs.
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By expanding into Latin America, Moneythor is positioning itself as a critical enabler for financial institutions seeking to stay ahead of these demands. With personalisation becoming a ‘non-negotiable’ for modern banking, Moneythor’s technology will help regional banks strengthen customer engagement and drive long-term value.
Frequently Asked Questions (FAQ)
1. What is Moneythor’s core offering?
Moneythor provides a personalisation engine for financial institutions, enabling them to deliver tailored content and insights to customers. The platform enhances engagement across the customer lifecycle, from onboarding to loyalty programs, by ensuring that banking interactions are relevant, timely, and value-driven.
2. How does Moneythor support deep banking in Latin America?
Moneythor helps financial services providers transition from transactional banking to relationship-driven banking. By leveraging AI-driven insights and contextual messaging, the platform enables banks to offer hyper-personalised services that cater to individual consumer needs, fostering loyalty and long-term engagement.
Industry Comments
Enrique Ramos O’Reilly, President Americas at Moneythor, describes Latin America as entering the era of ‘deep banking,’ stating: “Deep banking is about moving beyond the transaction. It’s about providing tips and insights that are relevant and personal to each consumer. Increasingly, it’s also about offering services and experiences beyond finance, incorporating lifestyle elements to strengthen customer relationships and drive differentiation.”
Industry analysts have also highlighted the importance of hyper-personalisation in Latin American banking. Carlos Mendes, Head of Fintech Strategy at LatAm Insights, noted: “The shift towards personalised banking is accelerating, and institutions that fail to adapt risk losing customer engagement. Moneythor’s entry into the region is timely, offering banks the tools they need to thrive in an increasingly digital-first landscape.”
Mariana López, Financial Services Consultant at Deloitte Latin America, added: “Consumers today expect financial institutions to anticipate their needs. Hyper-personalisation is not just a trend—it’s a fundamental requirement for modern banking. Moneythor’s presence in Latin America will provide banks with a competitive edge in meeting these evolving demands.”
Conclusion
Moneythor’s expansion into Latin America marks a significant milestone in the region’s fintech landscape. By bringing its powerful personalisation engine to local financial institutions, Moneythor is set to redefine customer engagement through deep banking. With consumer expectations shifting toward AI-driven, hyper-personalised services, Moneythor’s technology will help banks enhance customer loyalty, improve satisfaction, and ultimately drive higher lifetime value. As the fintech ecosystem in Latin America continues to evolve, Moneythor’s arrival is poised to set new standards for personalised banking experiences.
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