Scratch Financial (Scratch), a fintech company dedicated to making veterinary care more affordable, has announced a new partnership with LoanPro, the modern lending and credit platform.
This collaboration combines Scratch’s borrower- and practice-focused support with LoanPro’s advanced portfolio management tools, reinforcing Scratch’s mission to improve affordability and financial wellbeing in the veterinary industry.
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John Keatley, CEO and founder of Scratch, shared his excitement:
“We are grateful to LoanPro for their partnership through our implementation. Our goal has always been to provide the best support possible for borrowers and practices. By integrating LoanPro’s innovative credit tools, we’re equipping our teams with technology that will help us scale and offer even more to veterinary practices and pet owners.”
The decision to partner followed an extensive evaluation of credit platforms, with LoanPro emerging as the ideal fit due to its innovation and quality-driven mindset.
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Rhett Roberts, Co-Founder and CEO of LoanPro, added:
“We started out as lenders ourselves and saw the shortcomings of outdated credit software firsthand. That’s why we built LoanPro. Partnering with Scratch is especially meaningful because we get to help them deliver better financial solutions in a space that truly impacts families and their pets.”
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With this alliance, both companies aim to simplify operations for veterinary practices and provide more flexible financing options for pet owners—making quality care more accessible.
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