Provenance Blockchain Labs, better known in the industry as ProvLabs, has unveiled a new identity: NU Blockchain Technologies (NU). The rebrand marks a significant milestone in the company’s evolution, reflecting both its independence and its broader ambitions. While NU will continue to support the Provenance Blockchain the leading blockchain for Real World Assets (RWAs) with more than $16 billion in total value locked it is also expanding its reach into multi-chain asset distribution opportunities.
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NU remains committed to enhancing its trusted suite of tools and services, including its core API and managed SaaS platforms, ProvConnect and BlockVault. These solutions are helping Web 2.0 asset issuers transition smoothly into the blockchain ecosystem, providing scalable access to Provenance Blockchain. Already, more than a dozen issuers are working with NU, including Infineo, a life insurance firm that has over $625 million in policies on-chain.
A key driver of NU’s expanded focus is NUVA (NUVA.finance), an upcoming vault marketplace set to launch in Q4 2025. Designed to power institutional-quality financial products that are liquid, composable, and transparent, NUVA will allow users to choose from a curated selection of yielding assets. For issuers, NUVA opens new doors for distribution across multiple blockchain networks, including Ethereum, Solana, and Base. The initiative is being supported by NU Digital, a subsidiary of NU created in partnership with Animoca Brands, one of the most prominent Web3 investors and builders.
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Reflecting on the rebrand, Anthony Moro, CEO of NU, said, “During NU’s first year of operation, we successfully built world-class digital infrastructure necessary to bring institutional quality assets on-chain. Now, with NUVA, we are every asset issuer’s one stop, full lifecycle, blockchain solution. The rebranding to NU does a better job of recognizing our more expansive role, and better aligns our family of brands.”
Mike Cagney, Executive Chairman of Figure Technologies and member of NU’s Board of Directors, expressed his support, noting that NU’s innovation will play an important role in distributing products like YLDS and Democratized Prime assets through NUVA’s infrastructure. Similarly, June Ou, Executive Director of the Provenance Blockchain Foundation, highlighted the value of NU’s ongoing contributions to the Provenance ecosystem, reaffirming its position as a cornerstone platform for financial services.
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As NU steps into its new identity, the company is not just rebranding—it’s signaling its readiness to lead the future of multi-chain financial services, bridging traditional issuers and blockchain-native opportunities at scale.
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