The company’s AI-native platform automates how life & health policies are sold, placed, and retained
Pathwork, an autonomous distribution platform reimagining how life and health insurance is sold, has raised $3.5 million in seed funding. The round was led by Costanoa, with support from Logos Fund, American Family Ventures, Meridian Ventures, and a group of seasoned industry angels. The funding will help Pathwork expand its reach, bringing its platform to more brokers and carriers across the country
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Despite touching millions of Americans, life and health insurance distribution hasn’t kept up with the times. Brokers are still bogged down by outdated systems, chasing paperwork, and navigating complex underwriting rules. With life and health premiums in the U.S. topping $1.1 trillion annually, even small inefficiencies add up and speed, accuracy, and service are critical.
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Pathwork aims to change that by turning complicated, manual workflows into intelligent systems powered by AI. Its platform helps brokers and carriers quote faster, reduce errors, and deliver a smoother experience for customers.
“Over the past two decades, digitization has added layers of complexity to insurance distribution instead of simplifying it,” said Ian Levinsky, CEO and co-founder of Pathwork, we want to free up professionals to focus on what really matters building trust and delivering impact.”
Pathwork’s product suite combines predictive and generative AI to tackle long-standing challenges in insurance distribution:
Case Underwriter: Automates underwriting by analyzing unstructured data and recommending best-fit carrier options guiding brokers from intake to placement in minutes.
Knowledge Assistant: Serves as an on-demand expert, instantly answering questions about underwriting rules, product guidelines, and carrier specifics.
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Pre-App Manager: Helps carriers quickly evaluate incoming cases, determine eligibility, and classify risk.
Pathwork is exactly the type of company we’re excited to support,” said Mark Selcow, Partner at Costanoa. “The founders bring rare expertise, combining real-world insurance experience with deep technical skill. They’ve built a solution that doesn’t just use AI for AI’s sake it meaningfully changes how the industry operates.”
Since its launch in 2024, Pathwork has analyzed more than 10,000 cases, helping retain millions in commission payments. Today, over 65 brokerages and carriers rely on its platform, including Highland Capital Brokerage, AIMCOR, Hilb, LifeQuotes (a division of Keystone Agency Group), NFP, and Merit Insurance (a division of Integrity Marketing).
“We chose Pathwork because they really understand the challenges we’re up against,” said Adnan Raja, SVP of Digital Transformation at Highland Capital Brokerage. “Their products are intuitive, modern, and built with compliance in mind. It’s the most advanced tech stack we’ve seen in this space.”
With its new funding, Pathwork is positioned to modernize insurance distribution at scale, enabling brokers and carriers to spend less time battling paperwork and more time serving people.
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