Customer-Focused, High-Performance Pest Control Platform Begins New Era of Growth with Gridiron Capital
Greenix Pest Control (“Greenix”), one of the nation’s fastest-growing residential pest control companies, announced a strategic partnership with Gridiron Capital Partners. This milestone marks the beginning of an exciting new chapter for Greenix as it accelerates the growth of its high-performance platform and reinforces its leadership in the pest control industry.
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Founded in 2011 and headquartered in Orem, Utah, Greenix now protects more than 250,000 homes across 19 markets in 16 states. With 37 branches and a strong footprint in the Midwest and Northeast, Greenix delivers comprehensive pest management services—from general residential pest control to targeted treatments for rodents, mosquitoes, ticks, termites, and bed bugs.
“This partnership with Gridiron Capital is a pivotal step toward unlocking the full potential of our exceptional team and platform,” said Bob Nilsen, CEO of Greenix. “From our first conversations, it was clear that Gridiron shares our purpose-driven mindset—a deep commitment to people, and a core ethos centered on integrity, and excellence. We’re energized to partner with a group that not only brings proven results, but also truly values what makes Greenix different.”
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The Greenix team has collectively achieved rapid, values-led growth while remaining focused on long-term customer care. Since partnering with Riata Capital Group in 2020, Greenix has:
- Increased households served and revenue by over 150%, driven primarily by organic growth
- Generated over 40% of annual sales through digital channels
- Completed and integrated five strategic acquisitions, including:
-Rise Pest Control (2021)
-Bamboo Services (2023)
-Insight Pest Solutions (2024)
-ProActive/Spidexx (2025)
-Rove Pest Control (2025)
“Our time with Riata was transformational,” Nilsen added. “Their belief in our vision helped us scale responsibly, expand into new markets, and invest in the people and technology that power our platform. But more than anything, we’ve preserved the customer-first, mission-driven culture that defines us. Gridiron’s focus on building enduring, values-aligned businesses makes them the ideal partner for our next chapter.”
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The new partnership positions Greenix for continued success through organic growth and strategic acquisitions, with an emphasis on market expansion, innovation, and cultural continuity under one unified brand.
William Blair served as lead financial advisor. Kirkland & Ellis provided legal counsel. LR Tullius also advised Greenix on the transaction.
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Source : PRnewswire