Bloxx, a fintech startup founded by former banking executive Chris Smith and Hollywood actor and producer Cliff Curtis, has officially launched its global home equity subscription platform introducing a completely new path to homeownership that doesn’t rely on traditional mortgages.
This innovative platform allows individuals to build home equity from day one through a subscription-based ownership model. Instead of taking out a mortgage, users can start with as little as a 1% deposit and pay a fixed monthly subscription that gradually increases their ownership share over time. After five years, subscribers can choose to renew, move to a new property, or buy out their remaining stake all while giving investors access to low-risk, asset-backed returns.
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For investors, Bloxx offers a 100% asset-backed return with a targeted 10% to 14% IRR, opening access to a scalable and socially impactful residential property asset class. It’s a financial system designed to do more than just generate profit it helps make affordable homeownership possible for more people.
“Rising interest rates and inflation have deepened the affordability crisis, while Build-to-Rent models have normalized lifetime renting,” said Chris Smith, CEO and Founder of Bloxx. “We’re seeing more people and families with stable incomes unable to buy a home. Bloxx changes that you become a homeowner from day one with just a 1% deposit. Each monthly payment builds your equity, not debt. You’re not paying off a loan you’re buying more of your home.”
Co-founder and Chief Communications Officer Cliff Curtis added a personal perspective: “Homes have stopped being seen as places to live and started being treated like assets in a game of Monopoly. Across the developed world, housing markets and governments are running on debt. Bloxx is a commonsense solution one that brings the focus back to people and families.”
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The platform was first piloted in New Zealand, where it received remarkable early traction. Within just six months, over 300 customers were pre-qualified and thousands joined the waitlist, representing a pipeline of more than NZD $2 billion.
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Bloxx aims to unlock a portion of the $300 trillion global real estate market and channel it into a new financial ecosystem — one that balances strong investor returns with real-world impact, helping more people achieve the dream of homeownership.
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