New, prebuilt, data-driven campaigns empower marketers to increase engagement, prove return on investment, and execute faster, with minimal setup and built-in performance tracking
Alkami Technology, a leading cloud-based digital banking solutions provider for financial institutions in the U.S., announced the release of Out-of-the-Box Campaigns, a new feature within its Data & Marketing Solution. Designed specifically for banks and credit unions, Alkami’s Out-of-the-Box Campaigns streamline the campaign audience segmentation process for financial marketers to launch targeted, high-impact, multi-channel engagements in just minutes.
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Built on proven, data-driven use cases, these prebuilt campaigns eliminate the complexity of traditional marketing execution. Financial institutions can quickly identify their goal, select the right media channels, and go live without advanced setup, technical expertise, or lengthy planning cycles.
“The ability to launch data-driven campaigns quickly without starting from scratch has the potential to enhance our marketing efficiency and deepen engagement across key member segments,” said Olivia Rothschild, marketing manager at SF Fire Credit Union.
“One of the biggest challenges marketers face is moving from strategy to execution quickly,” said Mazen Letayf, vice president, customer lifecycle management and data solutions at Alkami. “Our Out-of-the-Box Campaigns empower financial institutions to launch successful, targeted campaigns confidently and quickly, that drive results and demonstrate measurable success.”
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Each campaign is designed to address key marketing objectives, such as deposit growth, loan engagement, account holder activation, and recurring revenue. Marketers can easily act on opportunities like identifying personal account holders who may need a business account, or prompting users to enroll in recurring payments, all while tracking performance automatically.
Key features of Alkami’s Out-of-the-Box Campaigns include:
- Prebuilt, ready-to-use campaigns, aligned with specific financial institution growth goals
- Strategic guidance and best practices to support high-performing targeting and messaging
- Automated performance tracking for real-time insight into campaign effectiveness
Alkami’s Data & Marketing Solution is a key component to its Digital Sales & Service Platform, where Anticipatory Banking – moving beyond personalization to anticipate the needs of account holders – is foundational for financial institutions to deliver intentional campaigns at the right time. The Solution provides full funnel capabilities to grow deposits, drive lending, expand commercial opportunities, and deepen account holder engagement.
Alkami has been certified by J.D. Power in 2024 and 2025 for providing “An Outstanding Mobile Banking Platform Experience.”1
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Source – prnewswire
