Syntax Data, a leading financial data and technology provider known for its data-optimized index solutions, has announced a strategic partnership with PM Insights, a prominent independent market data provider specializing in venture-backed private companies. Together, they aim to bridge the data gap between public and private markets — an increasingly important goal as institutional investors expand into private markets amid longer IPO timelines and the growth of late-stage “private IPO” rounds.
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This partnership brings together Syntax’s proprietary Functional Information System (FIS®) classification framework with PM Insights’ comprehensive private market dataset. By merging these two powerful systems, the collaboration introduces a new level of analytical transparency. Syntax has already classified business models representing more than $3 trillion in private company market value alongside 12,500 public companies. This integration makes it possible to evaluate both public and private firms through consistent dimensions and thematic lenses, marking the first time institutional-grade indexing has been applied across both universes.
“Public and private markets are converging, but the data infrastructure hasn’t kept pace,” said Nicholas Fusco, CEO of PM Insights. “We’re not just aggregating data; we’re revealing the economic relationships and business model affinities that actually drive value creation – whether a company is public or private.”
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The partnership addresses a long-standing challenge: private company data has often lacked the standardization and depth available in public markets. Now, registered investment advisors (RIAs) and institutional asset managers can access structured, transparent insights that allow for more accurate benchmarking, sector-specific performance tracking, and revenue multiple comparisons across markets.
“Investors need consistent classification and benchmarking across public and private markets,” said Patrick Shaddow, CEO of Syntax Data. “This partnership delivers that capability, giving institutional investors the analytical tools they’ve been missing for private company analysis.”
By unifying Syntax’s expertise in business model classification with PM Insights’ $425 billion in captured institutional secondary market activity, the two companies are providing investors with an unprecedented ability to analyze, compare, and uncover opportunities across public and private markets. Early users of the platform are already leveraging these insights to identify mispriced private assets, validate portfolio valuations, and optimize allocation strategies between public and private investments.
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Ultimately, this collaboration represents a major leap toward creating a unified, transparent view of the global investment landscape one that empowers investors to make better, data-driven decisions across every stage of the market.
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