CX in FinTech In the FinTech domain, customer experience has surfaced as a vital differentiator. As the accessibility of digital financial services continues to increase, customers are becoming less tolerant of inferior experiences. Consequently, FinTech companies are urged to prioritize CX in order to establish loyalty, improve customer satisfaction, and acquire a competitive advantage that is of paramount importance. Customer Experience (CX) entails significantly more than User Experience (UX) or User Interface (UI). Curiosity, exhilaration, trust, apprehension, frustration, and other
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