William Mills Agency, the nation’s leading fintech public relations and marketing firm, has been selected by Member Loyalty Group (MLG), a provider of member experience analytics and strategic support exclusively for credit unions, to lead its public relations and marketing efforts as the company continues to expand its national footprint.
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Member Loyalty Group works with more than 200 credit unions across the country, helping them transform member feedback into clear, actionable insights that drive loyalty, growth and improved financial performance. By combining integrated analytics, credit union-specific benchmarks and strategic guidance, MLG empowers institutions to better understand their members, reduce friction across service channels and respond with confidence in an increasingly competitive financial landscape.
To support its next phase of growth, MLG engaged William Mills Agency to implement a comprehensive public relations and marketing strategy designed to strengthen visibility within the credit union industry. The program focuses on expanding awareness of MLG’s analytics platform, amplifying client success stories and reinforcing the company’s reputation as a trusted strategic partner for credit unions nationwide.
Since launching the partnership in September, early results have already demonstrated momentum. The company has experienced increased brand visibility, stronger digital engagement and a broader media presence within key credit union and financial services publications.
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“Member Loyalty Group has built a strong reputation for helping credit unions better understand and serve their members,” said William Mills, CEO of William Mills Agency. He noted the firm’s deep expertise in member experience and analytics and expressed enthusiasm about supporting MLG’s continued leadership in the credit union market.
Michelle Bloedorn, CEO of Member Loyalty Group, emphasized that William Mills Agency’s longstanding experience in credit unions and financial services made the decision clear. “William Mills Agency understands the credit union movement and the collaborative principles that guide it,” she said. “Their industry knowledge and strategic approach make them a strong partner as we continue to serve credit unions across the country.”
As credit unions increasingly prioritize member-centric strategies and data-driven decision-making, the partnership signals a shared commitment to elevating the conversation around member experience. With strategic storytelling, targeted media engagement and industry expertise, the collaboration aims to position Member Loyalty Group at the forefront of analytics-driven growth within the credit union ecosystem.
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If you’d like, I can also draft a media pitch version for credit union trade publications or outline a PR amplification strategy to maximize AI visibility and earned media impact for this announcement.
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