Enhancing Multimedia Production with Veo: A Breakthrough by Google DeepMind
Generative AI transforms and grows businesses. 86% of enterprise companies with gen AI report revenue growth1, estimated at 6%. That’s why Google is investing in AI with new models like Veo, their most advanced video creation model, and Imagen 3, our best image generation model. Google Cloud clients may access these advanced generative media models on Vertex AI.
Veo, now in private preview on Vertex AI, lets firms easily create high-quality films from text or images. They help organizations turn creative assets into dynamic graphics as the first hyperscaler with an image-to-video approach. This innovative technology expands creative expression and speeds video creation. All Vertex AI clients can download Imagen 3. Imagen 3 generates more realistic and high-quality images from simple text prompts than earlier versions, improving detail, lighting, and artifact reduction. Businesses can easily create high-quality photos with their brand style and logos for marketing, advertising, and product creation. Vertex AI’s orchestration platform simplifies model customization, performance evaluation, and deployment on our leading infrastructure. With digital watermarking, safety filters, and data governance, Veo and Imagen 3 on Vertex AI prioritize safety and accountability in accordance with their AI Principles.
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Veo, developed by Google DeepMind, quickly makes high-quality, high-definition films from text or image suggestions in various dramatic and visual styles. A deep grasp of natural language and visual semantics generates a video that matches the prompt. Veo on Vertex AI provides a consistent, cohesive film that realistically moves people, animals, and objects.
Veo on Vertex AI lets companies easily create high-quality films from text or images. This allows faster video content prototyping, lower expenses, and faster production. Veo’s technology lets producers focus on higher-level activities while AI handles tedious or repetitive video production duties. Customers like Agoda employ AI models like Veo, Gemini, and Imagen to speed up video ad production. Veo simplifies workflow and opens new visual storytelling options for marketers, sales, and production teams. Vertex AI now offers Imagen 3, our best picture-generating model. Imagen 3 is our best text-to-image model. It produces photorealistic, lifelike visuals with less visual artifacts than our previous models.
Next week, all Google Cloud users can use Imagen 3 on Vertex AI. Imagen 3 on Vertex AI generates high-definition photos and movies from a text prompt. Below are some Imagen 3 picture generation examples. Digital watermarking: Google DeepMind’s SynthID adds invisible watermarks to Imagen 3 and Veo’s images and frames to reduce disinformation and misattribution. Veo and Imagen 3 contain safety filters to prevent hazardous content and follow Google’s Responsible AI Principles. We will keep investing in new methods to make our models safer and more private. Data governance: Google Cloud’s privacy policies prohibit us from training our models with client data. Your customer data is processed exclusively as instructed.
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Industry Comments
“Our collaboration with Google Cloud has been instrumental in harnessing the power of generative AI, notably through Imagen 3, to revolutionize content production. This technology has enabled us to produce hundreds of thousands of customized assets, enhancing creative quality while significantly reducing both time to market and costs. With the introduction of Veo, Mondelez and its agency partners (Accenture, Publicis, The Martin Agency, VCCP, Vayner and WPP) are poised to expand these capabilities into video content, further streamlining production processes and setting new benchmarks in marketing.” — Jon Halvorson, SVP of Consumer Experience & Digital Commerce, Mondelez International
“Mondelez is embarking on a bold journey of AI-driven transformation, partnering strategically with Google Cloud as our core AI platform. This is not simply a technology adoption; it’s a deep, collaborative partnership leveraging Google’s cutting-edge AI capabilities and infrastructure to fuel our innovation and growth ambitions. This partnership reinforces Mondelez’s commitment to continuous adoption of leading-edge technology to advance our business capabilities.” — Tiffani Sossei, SVP Chief Digital Experience Officer, Mondelez International
WPP is a world leader in marketing and communication services. Its AI-powered operating system for marketing transformation, WPP Open, already utilizes Imagen 3 for image generation and will soon incorporate Veo for video generation, streamlining the ideation and production of content. This expansion empowers WPP to unlock even greater levels of creativity and efficiency.
“At WPP, we believe in the transformative power of AI to enable our people to do their best work. We built WPP Open from the ground up and leverage Google Cloud’s AI capabilities within it to help bring to life the creative vision of clients such as L’Oréal, resulting in the production of compelling content and making iteration and concepting easier than ever before. With Veo and Imagen, we are narrowing the gap between imagination and execution, enabling our people to develop high-quality, photo-realistic, campaign-ready visuals in a matter of minutes.” – Stephan Pretorius, Chief Technology Officer, WPP
FAQ
- What is Veo, and how does it work?
Veo is Google DeepMind’s advanced video creation model, now available in private preview on Vertex AI. It uses natural language understanding and visual semantics to generate high-definition videos from text or image prompts. This innovative tool allows users to create videos in various dramatic and visual styles while maintaining a consistent, realistic output. - How does Veo benefit businesses?
- Streamlined video production: Veo automates time-consuming tasks, enabling faster prototyping and production.
- Cost efficiency: Reduces the expenses associated with traditional video creation.
- Creative empowerment: Allows teams to focus on high-level storytelling and creative tasks while AI handles repetitive production processes.
- Enhanced marketing: Opens new avenues for creating engaging video content for campaigns, ads, and product showcases.
- What is Imagen 3, and how does it complement Veo?
Imagen 3 is Google’s latest image-generation model, available on Vertex AI. It produces photorealistic and high-quality images from text prompts, surpassing previous versions in detail, lighting, and artifact reduction. Together with Veo, it enables end-to-end multimedia content creation for businesses. - What safety measures are in place for Veo and Imagen 3?
- Digital watermarking: Google DeepMind’s SynthID ensures all generated images and videos have invisible watermarks to prevent disinformation and misattribution.
- Safety filters: Content generation adheres to Google’s Responsible AI Principles, preventing harmful or inappropriate outputs.
- Data governance: Google Cloud processes customer data securely and does not use it to train its models.
- Who are the key industry adopters of Veo and Imagen 3?
- Mondelez International: Uses these models to revolutionize content production, reducing time-to-market and costs while enhancing creative quality.
- WPP: Leverages Veo and Imagen 3 to empower its marketing and communication teams, streamlining content ideation and production.
- When will Imagen 3 be available to all Google Cloud users?
Next week, Imagen 3 will be accessible to all Google Cloud customers through Vertex AI, enabling broader adoption of AI-driven image and video generation.
Conclusion
Google DeepMind’s Veo and Imagen 3 represent a significant leap forward in multimedia production, empowering businesses to achieve greater creative efficiency and innovation. These models enable faster content creation and improved storytelling by automating labor-intensive processes and providing high-quality outputs.
Early adopters like Mondelez International and WPP highlight the transformative impact of these technologies in marketing and communication, setting new benchmarks for creativity and efficiency. With robust safety and data governance measures in place, Veo and Imagen 3 exemplify the responsible and groundbreaking use of AI in the digital content era. As these tools become more widely available, businesses across industries are poised to unlock their full potential, bridging the gap between imagination and execution.
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