Symetra Life Insurance Company has announced a new partnership between its Workforce Benefits division and Empathy, a platform designed to help families navigate the emotional and practical challenges associated with losing a loved one. Through this collaboration, Symetra will provide beneficiaries of its Group Life Insurance policies with access to Empathy Loss Support™ services at no additional cost, expanding the level of care offered beyond traditional financial protection.
The initiative reflects Symetra’s broader effort to support families during one of the most difficult periods of their lives. While life insurance policies typically focus on providing financial security after the loss of a loved one, the grieving process often involves many other complex challenges. Families must deal with emotional stress, administrative tasks, and unexpected financial expenses while coping with grief. By integrating Empathy’s services into its benefits offering, Symetra aims to provide more comprehensive support to beneficiaries during this challenging time.
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Research highlights the scale of the burden many families face following a loss. According to Empathy’s 2024 report, The Cost of Dying, the average family spends approximately $12,616 on expenses related to the loss of a loved one. In addition to financial costs, families often spend around 15 months completing the various administrative tasks associated with estate management and other legal processes. When combined with emotional stress, these responsibilities can significantly affect families’ well-being. Symetra believes that combining financial protection with practical and emotional support can help reduce these pressures.
Todd Dzen, Vice President of Symetra Workforce Benefits, emphasized the company’s commitment to supporting customers throughout their journey. He explained that while life insurance provides an essential financial safety net, families often need additional guidance to navigate the many complexities that arise after a loss. Through the partnership with Empathy, Symetra hopes to ensure beneficiaries receive meaningful assistance while managing both practical responsibilities and emotional challenges.
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Empathy’s platform is designed to provide a more comprehensive approach to bereavement support compared to traditional bereavement services or employee assistance programs. Instead of offering only limited counseling or resources, the platform delivers a proactive and human-centered support experience that helps families address both logistical and emotional needs. Its services guide families through various aspects of the post-loss process, from estate administration and probate assistance to emotional support resources.
The platform combines digital tools with human support to deliver personalized experiences tailored to each family’s situation. Beneficiaries can receive customized care plans and connect with dedicated care team members who provide guidance during the process. The platform also offers resources focused on grief management and emotional well-being, helping individuals cope with the personal impact of loss.
In addition to emotional support, the platform assists with practical tasks that can feel overwhelming during a difficult time. Families can access tools and resources that help with funeral planning, identity theft protection, and estate-related administrative processes. These services are delivered through an intuitive digital application that makes it easier for beneficiaries to manage tasks and find support when they need it.
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Ron Gura, co-founder and CEO of Empathy, expressed pride in partnering with Symetra to expand support for life insurance beneficiaries. He noted that by meeting families where they are in their journey, organizations can provide more meaningful care and ensure individuals receive the guidance they need following a loss. According to Gura, the collaboration demonstrates Symetra’s commitment to combining innovation with compassion in its benefits offerings.
The partnership represents another step in Symetra’s efforts to enhance its workforce benefits solutions by integrating services that address both financial security and emotional well-being. By offering Empathy Loss Support to Group Life beneficiaries, the company aims to provide families with a more holistic support system that helps them navigate the many challenges that come with loss while focusing on healing and recovery.
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