Noveba, a UK-authorised EMI, has taken a big step toward enhancing customer convenience by introducing Apple Pay. This new feature gives Noveba customers a safer, more secure, and private way to pay, eliminating the need to hand over physical cards, press buttons, or handle cash. Instead, they can now simply use the power of their iPhone to complete transactions with ease and confidence.
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With Apple Pay, everyday payments become seamless. Customers can make purchases by holding their iPhone or Apple Watch near a payment terminal, with each transaction authenticated through Face ID, Touch ID, or a passcode, along with a unique dynamic security code. From grocery stores and coffee shops to pharmacies, restaurants, and taxis, Apple Pay is widely accepted, making it a practical option for Noveba’s customers wherever they go.
The convenience goes beyond in-store shopping. Apple Pay also enables faster checkouts online and within apps on iPhone, iPad, and Mac—without the hassle of creating accounts or entering billing details repeatedly. Whether it’s food delivery, online shopping, transportation, or parking, Noveba customers now have a quicker and more streamlined way to pay.
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What truly sets Apple Pay apart is its emphasis on security and privacy. Actual card numbers are never stored on devices or Apple servers. Instead, each card is assigned a unique, encrypted Device Account Number that is safely stored in the Secure Element, a certified chip designed for secure payments.
Getting started is just as simple. Customers can open the Wallet app on their iPhone, tap the “+” sign, and add their Noveba card in just a few steps. Once added, the card works instantly across iPhone, Apple Watch, iPad, and Mac. And importantly, customers will continue to enjoy all the rewards and benefits offered by their Noveba cards.
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With this move, Noveba is reaffirming its commitment to offering smarter, faster, and safer payment experiences, keeping customers at the center of every innovation.
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