Made Card, a NYC-based fintech company built to help homeowners save time, money, and stress, announced the launch of the Made Essential Visa Signature Preferred Card, alongside $8MM+ in seed funding and a nationwide distribution partnership with Fairway Home Mortgage, one of the nation’s largest retail mortgage originators.
Backed by leading investors including Jump Capital, Village Global, Recharge Capital, Soma Capital, as well as seasoned credit card and mortgage industry executives, Made Card is designed specifically for homeowners, offering unmatched rewards on their largest expenses and for making on-time mortgage payments, as well as exclusive perks like twice-annual preventative maintenance visits by certified HVAC technicians. With no annual fee, cardholders also enjoy premium purchase protections in the case of loss, theft, or accidental damage; price match in case of price drops after purchases; as well as extended warranties on purchases, helping homeowners feel confident and protected on their purchases. Coinciding with the release of the Made Essential card, the Made mobile app will go beyond financial services by introducing AI-enabled home journal and concierge chatbot functionalities, designed to simplify and enhance the homeowner experience.
Financial Technology Insights: Vervent Completes Major Credit Card Platform Migration
Through the Fairway partnership, Fairway borrowers will be invited to apply for a special Made Essential Visa Card, allowing them to, for the first time, earn rewards tied to making on-time mortgage payments as well as other everyday homeowner spending. These rewards can be redeemed toward lower closing costs on future Fairway refinances or purchases, a unique feature of the partnership. This benefit enables borrowers facing today’s higher interest rates to refinance with less hassle and cost in the future. Fairway Home Mortgage will begin marketing the card through select loan officers and branches this month, with a broader nationwide launch planned for January 2026.
Financial Technology Insights: iCapital Launches DLT to Streamline Alternative Investments
“Mortgages and credit cards are the two most important financial products most consumers will ever use—but they’ve never worked together,” said Ashin Shah, CEO & Co-Founder of Made Card. “Traditional rewards cards have long focused on travel and luxury perks, but for most households, those rewards feel out of reach or irrelevant.”
“Made Card takes a different approach—transforming everyday home expenses like mortgages and home improvement into meaningful financial relief and using the credit card as the foundation for a smarter platform to manage spending, saving, and running a home.” said Christophe Van, President & Co-Founder of Made Card.
Financial Technology Insights: Banks Lag in AI Readiness Due to Weak Data Foundations
Cardholders have the ability to earn bonus points on their card spend by making on-time mortgage payments and earn accelerators on categories where they actually spend—home improvement, home maintenance, home furnishings, gas, groceries, and utilities. In addition to mortgage-related redemptions and unique homeowner-focused rewards, points can be redeemed for traditional credit card rewards like cash-back and gift cards, as well as other more innovative rewards like credit card APR buydowns, helping homeowners reduce monthly expenses and manage their finances more effectively.
“We’ve been incredibly impressed by the Made Card team from day one,” said Tarun Gupta, Partner at Jump Capital. “The team demonstrates a world-class combination of entrepreneurial focus with a true mastery of financial engineering, capital markets operations, and payments optimization that is rare even among industry veterans. We’re excited to co-lead this round, and, as a multi-stage investor, we look forward to being long-term partners with Made Card. This is just the beginning.”
Partnering with Fairway Home Mortgage to Enhance Customer Engagement
Beyond delivering value to homeowners, Made Card represents a new way for Fairway Home Mortgage to deepen its customer relationships. Through its partnership with Fairway Home Mortgage Corporation, one of the nation’s largest retail mortgage lenders, Made Card is integrated directly with the mortgage process, ensuring new homeowners immediately benefit from rewards that can be redeemed toward future refinances or purchases and ultimately saving meaningful money.
“Fairway and Made Card share a commitment of serving our customers and making homeownership more affordable,” said Mike Blake, President Capital Markets, Fairway Home Mortgage. “By offering rewards tied to on-time mortgage payments and home expenses, we will provide our customers with the benefit of reducing costs on future refinance or purchase mortgages.”
This model gives Fairway Home Mortgage a powerful new engagement tool, allowing them to strengthen loyalty, differentiate their offerings, and remain aligned with customers across their entire homeownership journey.
“With more than 15 years of experience as an investor and operator in the mortgage and credit card markets, I always thought that creating a holistic homeownership experience is the single greatest opportunity for the mortgage industry,” said Alex Song, Co-Founder & Board Member of Made Card. “Fairway Home Mortgage is in the unique position to embed Made Card into their offerings and offer real, tangible homeownership benefits to customers that then ultimately boost both growth and retention. It’s a win-win-win for everyone
To share your insights with the FinTech Newsroom, please write to us at info@intentamplify.com
Source : businesswire