Veteran Loan Experts Join NEO, Embracing a Tech-Driven, Advisor-Focused Approach for Sustainable Growth
NEO Home Loans powered by Better is thrilled to welcome the Gustafson Team, a highly experienced mortgage group that has spent nearly 30 years helping families turn their homeownership dreams into reality.. In 2024 alone, the team funded over $110 million across 303 loans, bringing a proven record of client-focused success to NEO’s innovative model.
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After 15 years at loanDepot, the Gustafson Team chose NEO because of its advisor-first philosophy, AI-powered technology, and transparent, entrepreneurial approach to compensation. Their move reflects a growing trend among top mortgage originators: seeking technology-enabled platforms that let them grow their business while delivering exceptional client experiences.
“With NEO, we found the technology, transparency, and support we needed to grow without ever compromising the client experience,” said Gene Gustafson. “It was an easy choice for our team.”
NEO provides dedicated support staff Client Success Managers, Credit Analysts, and Production Partners so teams like the Gustafson Team can focus on serving clients and growing their business without operational bottlenecks.
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Known for their education-first approach and commitment to long-term client success, the Gustafson Team’s move to NEO represents a deliberate step toward a platform built for innovation, sustainability, and scalable growth.
A big part of their decision was NEO’s advanced technology, which includes:
AI-powered lead intelligence and conversion support
Automated workflows that reduce loan officer workload
Centralized systems for pricing, disclosures, and client communication
The ‘Tinman’ platform, designed to make the digital mortgage experience smoother and easier for both clients and advisors
“NEO has created a system that allows great originators to do even more without burning out or sacrificing follow-up,” Gustafson added.
The team also praised NEO’s transparent compensation model and the flexibility to build strategic partnerships, positioning loan officers as true business owners with full control and visibility over their growth.
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“The Gustafson Team embodies the future of mortgage: experience, integrity, and a commitment to client education and long-term wealth building,” said Ryan Grant, President and Co-Founder of NEO. “Their decision highlights that top professionals are looking for alignment, innovation, and a platform designed to help them thrive.”
Based in Fort Collins, Colorado, the Gustafson Team will help NEO expand its regional footprint, mentor emerging mortgage professionals, and continue delivering exceptional service to clients.
For top-producing loan officers who want more than just a new company, NEO Home Loans powered by Better offers a platform to grow your business, streamline operations, and scale with purpose.
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