Citcon, a global provider of merchant payment solutions, has announced a collaboration with Visa Direct to expand its money movement capabilities across select markets. The integration will allow Citcon to enable push payment functionality across both U.S. domestic and international payment corridors, helping merchants access faster and more flexible payout options.
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The collaboration allows Citcon to integrate Visa Direct’s push payment infrastructure directly into its platform. Through this integration, Citcon will be able to send funds to eligible Visa cards as well as to bank accounts and digital wallets connected through local payment networks in supported markets. These capabilities aim to simplify payout processes and provide merchants with more options when distributing funds globally.
Citcon’s platform already supports more than 100 payment methods for global pay-ins and payouts. By adding Visa Direct’s real-time push payment technology, the company is further strengthening its ability to facilitate seamless global commerce. The new capabilities will be made available to Citcon’s network of more than 3,000 merchants, enabling them to manage payouts more efficiently and expand their financial operations across international markets.
The integration supports a wide range of modern payout scenarios that businesses increasingly rely on. These include marketplace payouts for sellers, platform disbursements, cross-border settlement between global partners, and faster customer refund processing. By enabling funds to be delivered directly to cards, bank accounts, or wallets, the system helps reduce friction and delays in traditional payout processes.
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For Citcon, the collaboration marks a significant milestone in its mission to simplify cross-border payments for businesses operating in global markets. Wei Jiang, co-founder and president of Citcon, noted that the company was founded with the vision of making cross-border payments as easy as conducting business locally. According to Jiang, integrating Visa Direct’s push payment capabilities strengthens that vision by allowing merchants to manage global payouts with greater speed, flexibility, and efficiency.
Jiang explained that the ability to send funds directly to cards, bank accounts, and digital wallets provides merchants with more convenient settlement options. This can improve the experience for businesses that rely on quick and reliable payments, particularly those operating across multiple countries or digital platforms.
Visa Direct, which powers the new capabilities, is designed to facilitate fast and secure money movement across a wide range of financial endpoints. The platform connects payment networks, banks, and digital wallets globally, enabling funds to move quickly between individuals, businesses, and institutions.
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Vira Platonova, Global Head of Visa Direct at Visa, highlighted that the platform was built to support global-scale money movement across cards, accounts, and wallets. She explained that Citcon’s integration demonstrates how payment partners are using this infrastructure to create more flexible payout experiences and unlock new opportunities for businesses operating in supported markets.
With the addition of Visa Direct, Citcon continues to expand its role in enabling cross-border commerce. By offering merchants faster settlement options and broader payout connectivity, the company aims to help businesses reduce operational friction while improving financial efficiency in international markets.
As global digital commerce continues to grow, the demand for faster and more flexible payment infrastructure is increasing. Through this collaboration, Citcon and Visa are working to deliver payment solutions that help merchants operate more smoothly across borders while providing customers and partners with faster access to funds.
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