Subotiz, an AI-powered growth and payments platform built for subscription-driven digital businesses, has officially entered the Middle East market with its debut at Money20/20 Middle East 2025 in Riyadh. The three-day event, held at the Riyadh Exhibition and Convention Centre, brought together more than 450 brands, 350 speakers, and 600 investors, making it the region’s most influential fintech gathering.
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At the showcase, Subotiz introduced its full-stack infrastructure designed to simplify recurring payments and help businesses scale globally with confidence. The platform combines AI-driven automation, multi-gateway payment support, and flexible subscription billing tackling challenges such as fragmented payment systems, compliance complexity, and customer churn. By unifying revenue optimization, operational agility, and AI insights into a single hub, Subotiz demonstrated how subscription-based companies can accelerate growth in an increasingly competitive digital landscape.
With operations already spanning more than 200 markets, Subotiz has processed over 60 million cross-border payment orders and more than $5 billion in global transactions through partnerships with 70+ payment providers. Its platform is equipped with advanced features including churn prediction, automated renewals, AI-powered payment routing, fully brandable checkout flows, and built-in compliance for cross-border growth.
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For Jeff Li, CEO of Subotiz, the debut was an important milestone. “Showcasing at Money20/20 Middle East marks a significant step for us,” he said. “We’re proud to present a complete solution that empowers digital pioneers in SaaS, AI tools, Web3, and entertainment to grow faster, scale globally, and do so with greater security and efficiency.”
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By entering the region through one of fintech’s most prestigious platforms, Subotiz signaled its ambition to become a key player in global payments innovation—using AI not just to process transactions, but to drive growth, retention, and long-term value for subscription-based businesses.
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