Happy Money, a leading consumer finance company committed to empowering individuals through responsible lending, has announced a new partnership with TruMark Financial Credit Union, which manages more than $3.4 billion in assets. The collaboration will enable TruMark Financial to diversify its balance sheet and deploy capital more strategically through short-duration, high-yield personal loans powered by Happy Money’s participation program.
This partnership is designed to help TruMark Financial strengthen its lending portfolio without adding operational complexity. By leveraging Happy Money’s unique participations structure, the credit union can balance risk while accessing high-return assets that enhance both yield and diversification. Unlike conventional loan pools that often include seasoned loans, Happy Money’s program provides access to newly originated loans—offering higher performance potential and greater financial flexibility. Through this program, TruMark Financial gains access to high-quality assets from across the country, helping it expand lending opportunities while managing risk more efficiently.
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“At TruMark Financial, we’re focused on innovation and partnerships that help us scale with purpose,” said Kelly Botti, President and CEO of TruMark Financial Credit Union. “Collaborating with Happy Money allows us to diversify our balance sheet and deploy capital into short-duration, high-return assets in a thoughtful way. Happy Money’s participation program also connects us with a network of forward-thinking institutions, strengthening our financial stability and long-term growth.”
Happy Money launched its participation program to help financial institutions optimize balance sheets and reduce concentration risk. The program runs on Happy Money’s proprietary digital platform, Hive, which connects loan originators with institutions seeking high-quality investment opportunities without requiring them to directly originate loans. This streamlined, digital process enables efficient, transparent, and scalable collaboration between credit unions and the broader financial ecosystem.
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“The Hive portal has become an essential tool for our lending team,” said Steven Olson, Executive Vice President and Chief Lending Officer at TruMark Financial Credit Union. “It gives us a simple, efficient way to manage participation activity—from planning to execution. Every loan closing is handled digitally and with precision, allowing us to maintain confidence and consistency. The Happy Money team’s responsiveness and proactive approach have made the collaboration seamless and effective.”
What sets Happy Money’s participation program apart is its flexibility. With no minimum commitment required, credit unions can participate in either forward flow or one-time loan purchases. Partners gain visibility into credit policy, pricing, and performance data, enabling them to forecast returns and make well-informed decisions. This level of transparency helps credit unions like TruMark Financial deploy capital more intentionally and strengthen balance sheet resilience.
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“Happy Money has built a thriving ecosystem of lending partners, fostering collaboration and innovation across the financial sector,” said Matt Tomko, Chief Revenue Officer at Happy Money. “Our participation program empowers credit unions to diversify, manage risk, and improve performance, much like a strong team deepens its bench with great talent. This partnership with TruMark Financial is a prime example of how we’re helping credit unions grow responsibly while using lending as a positive force for financial well-being.”
Through this partnership, Happy Money and TruMark Financial are paving the way for a smarter, more collaborative approach to lending—one that combines technology, transparency, and trust to help financial institutions grow sustainably while empowering borrowers across the nation.
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