Arizent, a leading business information company delivering insights, analysis, and connections through its trusted publications, in-depth market research, and globally recognized events, has appointed Whitney Parker Mitchell as Chief Marketing Officer (CMO). Mitchell will guide the organization’s go-to-market approach, positioning Arizent as the essential resource for financial and professional services leaders while driving growth across its core brands.
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With a portfolio that includes American Banker and The Bond Buyer, as well as Accounting, Financial Planning, and National Mortgage News, Arizent serves dynamic and expanding end markets. Banking and financial services remain a key focus, offering significant opportunities for Arizent as the preeminent business information company in the sector.
“With a proven ability to scale businesses and craft transformative strategies, Whitney is uniquely positioned to help Arizent unlock the full potential of our brands and seize new opportunities in the industries we serve,” said Jeff Mancini, CEO of Arizent. “She will play a central role in deepening engagement across our audience and client communities and driving growth across all of our business lines.”
Advancing Arizent’s Mission and Growth Strategy
As part of its growth strategy, Arizent is expanding its high-value subscription business with cutting-edge market intelligence and premier live media experiences to deliver mission-critical insights and foster greater collaboration among industry leaders. As CMO, Mitchell will lead efforts to strengthen enterprise growth in core financial services markets and align product strategy with the evolving needs of financial and professional services clients. A key focus will be leveraging Arizent’s extensive first-party data to deliver personalized content experiences and enable tailored marketing services. She will also drive audience growth in key segments to support the expansion of Arizent’s event portfolio. In addition, Mitchell will spearhead efforts to integrate AI capabilities into Arizent’s platform, positioning the company for future innovation and enhanced customer engagement.
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Mitchell’s appointment underscores Arizent’s commitment to innovation and leadership in business information. She brings more than two decades of experience, including founding and leading Beacon Digital Marketing, a B2B agency recognized by Inc 5000 as one of America’s fastest growing private companies for three years in a row. At the time of her appointment to Arizent, Beacon was acquired by a prominent Washington, D.C.-based marketing agency. She also previously led marketing and product development initiatives at global firms like Kroll, with a focus on fintech, cybersecurity, and regulatory compliance.
“I couldn’t be more excited to join Arizent at such a pivotal moment,” said Mitchell. “This company has a unique ability to bring leaders together, drive conversations that matter, and accelerate progress across industries in transformation. I look forward to working with such a passionate and experienced leadership team to create innovative products and experiences that empower our clients with the insights and connections they need to stay ahead in a rapidly changing business world.”
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Source – PR Newswire
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