Updated Branding Aligns with Prosper’s 20th Anniversary Celebration
Prosper Marketplace, a fintech pioneer providing affordable financial solutions to consumers across the credit spectrum, unveils its first brand refresh in nearly a decade—marking a key milestone as the company celebrates its 20th anniversary and prepares for continued growth. The updated look and feel of the brand will be rolled out in phases across Prosper’s platform over the upcoming months, ensuring a seamless transition for customers.
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Founded in 2005 as the first peer-to-peer lending marketplace in the U.S., Prosper has grown into a multi-product personal finance platform, having helped over 2 million customers access over $30 billion in total funding. The refreshed brand imprints a more cohesive identity across Prosper’s expanding ecosystem and lays the groundwork for the company to scale in the years ahead.
“As Prosper has grown from a single-product startup to a full-service platform over the past 20 years, our brand will adapt to reflect that evolution,” said David Kimball, CEO of Prosper. “This refresh is more than a new look. It has been 20 years in the making. It is just the tip of the iceberg in the evolution of how we present our services and deliver value to our customers, which includes our ongoing shift toward product unification. We will continue to proactively stay one step ahead in order to do even more to improve our customers’ financial well-being.”
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Introducing a Fresh Look
Prosper’s refreshed brand identity, including its modernized logo, is designed to create a more personal and synchronized experience across the platform enhancing usability and accessibility.
Prosper is also introducing its first official tagline “Helping People Thrive” which embodies the company’s mission to advance financial inclusion for all.
“With this refreshed and cohesive brand, Prosper is deepening the trust it has built over its first two decades,” said Allyson Bryant, VP of Product and Marketing at Prosper. “We’ve honored the most trusted elements of the brand’s legacy while introducing a modern, forward-looking identity—solidifying our role as a standout force in the industry for years to come.”
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Source: PR newswire