Fintech makes AI-enabled platform available to Canadian financial institutions
Pocketnest, the woman-founded financial wellness platform, announces its plans to enter the Canadian market, aligning with the country’s financial wellness initiatives.
Canada’s National Financial Literacy Strategy, a 5-year plan, aims to create a more accessible and effective financial literacy ecosystem for all Canadians. This strategy emphasizes the role of various stakeholders, including the financial services industry, in bringing its plan to life and achieving its objectives.
“Pocketnest is uniquely positioned to support the Canadian government and financial institutions in bridging the gaps in its citizens’ financial wellness,” said Jessica Willis. “Our AI-enabled platform delivers hyper-personalized financial education tailored to individual needs, empowering users to take control of their financial futures.”
The fintech sets its sights on the Canadian market on the heels of partnering with LPL-supported wealth management group GenWealth Financial Advisors and the fintech’s strategic alliance with CUWealthNext, a credit union service organization holding company.
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“Our focus on the Canadian market is a natural evolution of Pocketnest’s impact on the financial services industry,” said Willis. “We are dedicated to facilitating connections between Canadians and their financial institutions, aligning with the government’s objective of enhancing the nation’s financial literacy.”
Powered by behavioral science and generative AI, Pocketnest provides instant, tailored financial guidance by integrating users’ financial data, behavioral tendencies, and preferences.
Pocketnest aims to support Canadian financial institutions in meeting the National Financial Literacy Strategy’s goals by providing:
- 24/7 personalized financial guidance for their community
- Enhanced position as a trusted financial partner
- Improved ability to meet Millennial and Gen X needs
- Competitive differentiation
- Key client insights driving cross-selling opportunities
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Source – prnewswire
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