Neo Financial, Canada’s top-rated financial app, powers industry-leading financial products backed by the trusted expertise of CI Financial
Neo Financial is proud to announce a new partnership with CI Financial Corp. to launch a new suite of everyday deposit and credit products, bringing together CI Financial’s expertise in wealth management and Neo Financial’s cutting-edge financial technology. The partnership will introduce a new range of financial products designed to deliver a seamless, integrated financial experience to clients of CI Financial’s Canadian wealth management businesses, empowering them to easily manage their wealth and everyday financial needs with ease.
CI Wealth clients will benefit from Neo’s advanced technology, which offers streamlined applications and seamless, instant transfers between deposit and investment accounts, all within a single, easy-to-use platform. Additionally, they can enjoy enhanced cashback rewards through Neo’s unique card program, with rewards linked to deposit balances, and access to Neo’s vast network of over 11,000 cashback partners – maximizing the overall value of their financial experience.
Through this partnership, Neo Financial clients will also gain access to in-person financial advisory services and CI Wealth’s leading wealth management platform, broadening the range of wealth and investment options available to them.
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“We chose to partner with CI Financial because, as an independent advisory group, we believe they offer unbiased advice with a focus on providing the best possible investment products to their clients, with both proprietary and third-party solutions,” said Andrew Chau. “This collaboration perfectly aligns with our mission to transform everyday banking by blending innovative technology with exceptional financial services. Our goal is to make financial management effortless and rewarding, and this collaboration allows us to deliver top-tier security, convenience, and value directly to consumers.”
This new suite of tailored financial products will deliver an array of benefits designed to enhance CI Wealth clients experience:
- Unique Everyday Account and Debit Card Alternative: Enjoy a streamlined deposit account with leading rewards that integrates seamlessly with CI Wealth investment accounts.
- Co-Branded Mastercard, World Mastercard, and World Elite Mastercard: Benefit from premium cashback rates and exclusive rewards, helping you get more value from your spending.
- Instant Money Movement: Instantly transfer funds between your CI Wealth Everyday account and CI Wealth Investment accounts with instant processing – no more waiting days for your money to arrive.
Beyond the launch, Neo Financial and CI Wealth are already planning additional features to deliver an even better client experience, including:
- Streamlined Applications: Experience a quick and easy application process across platforms, with information pre-populated upon opening a new account.
- Single Sign-On: Use your CI Wealth log-in to access your Neo accounts.
- Unified Account Balances: Gain a comprehensive view of your financial standing across both platforms, including balances and account activity, making it easier to track and manage your finances.
“This partnership allows us to provide our clients with an expanded range of financial solutions, tailored to their needs and backed by exceptional technology and service,” said Christopher J. Enright, Executive Vice-President and Co-Head of Wealth, Canada, for CI Financial.
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“Neo Financial’s commitment to security and best-in-class technology ensures that our clients’ money and data are protected. As a result, our solutions will eliminate the often-painful experience of waiting several business days to move money into or out of your investment account while maintaining the highest standards of trust and safety.”
CI Financial joins a distinguished roster of Neo Financial’s esteemed partners, which include Mastercard, Hudson’s Bay, Tims Financial, JA Canada, and Cathay Pacific.
Applications for CI Wealth’s new deposit and credit products (powered by Neo Financial) will open in 2025. Clients can join the waitlist today to be among the first to gain access to these innovative financial solutions and provide feedback on their development.
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