$11.7 billion Merit continues to grow, recently completing its thirty-fourth acquisition
Merit Financial Advisors (“Merit”), a Georgia-based financial advisory firm that specializes in financial planning and wealth management solutions for high-net-worth individuals and families and those navigating life transitions, announced it has joined Fidelity’s Wealth Advisor Solutions to exceptional service, we look forward to the opportunity to support Fidelity’s retail clients,” said Rick Kent, Founder and CEO of Merit.
Financial Technology Insights: Temenos Unleashes On-Premises GenAI for Banking with NVIDIA
Through WAS, Fidelity will introduce high-quality prospective clients who are looking for personalized services to Merit advisors. Merit has custodied with Fidelity since 2016.
“We’re thrilled to expand our relationship with Fidelity,” said Kay Lynn Mayhue, President of Merit. “Joining the WAS program and providing financial advice to Fidelity’s retail client base will help accelerate Merit’s mission of enriching the lives of those we serve.”
Financial Technology Insights: SBI Digital Markets, UBS, Chainlink Complete Pilot for Smart Contract Fund Admin
Earlier this month, Merit completed its second-largest acquisition to date when it partnered with Sanctuary Wealth Management. The acquisition established the firm’s presence in Idaho and increased its assets by $1.6 billion. This is Merit’s thirty-fourth acquisition since taking a minority investment in December 2020 from Wealth Partners Capital Group (“WPCG”) and a group of strategic investors led by HGGC’s Aspire Holdings platform.
Financial Technology Insights: Paxos to Acquire Finnish E-Money Institution Membrane Finance
About Merit Financial Advisors
Merit Financial Group, LLC, doing business as Merit Financial Advisors (“Merit”), is a national wealth management firm that supports both the independent broker-dealer and RIA models. Merit exists to enrich the lives of those they serve, and its mission is to revolutionize the client experience by building the RIA of the future. Based in Atlanta, Georgia, Merit has over 40 offices throughout the U.S. and managed $12.27 billion in assets as of December 31, 2024 ($9.9 billion in advisory, $2.05 billion in brokerage assets, and $332 million in assets under advisement).
To share your insights with the FinTech Newsroom, please write to us at sudipto@intentamplify.com
Source – PR Newswire
