Consumers are still prioritising paying off credit card bills post-pandemic
Global analytic software leader FICO’s analysis of UK credit card payments data from the past six years has revealed that consumers developed healthier credit card payment patterns during the pandemic, and those patterns have not fallen back to pre-pandemic levels. The COVID-19 lockdown and its reduced spending opportunities, as well as the financial support provided by the government furlough scheme, saw consumers more able to make card payments.
Since the pandemic, consumers are paying off more of their outstanding balances and more are paying off the full balance. There are now fewer consumers paying off just the minimum and fewer pay off less than the minimum due.
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Highlights
- The percentage of overall credit card balance paid has been trending down since peaking at 42% in May 2022, but remains 5% higher than pre-pandemic levels
- Since the end of the lockdowns, in July 2021, there has been a slight drop in the percentage of overall balance being paid, impacted by a 2% decrease in the percentage of consumers paying off the full balance
- From June 2020 the percentage of consumers paying off their full balance increased steadily, peaking at 55% in December 2022 and remaining steady at around 52% since
- Fewer Britons pay off less than the full credit card balance and more pay by direct debit, compared with pre-COVID
FICO Comment
During the pandemic, the largest shift in UK credit card payment behaviour was that higher volumes of consumers paid off the full credit card balance, helped by fewer spending opportunities and the ability to save more. Consumers have continued to prioritise credit card payments, even during the cost-of-living crisis, and are still paying off more than just the minimum due. Fewer consumers are now paying off less than the minimum due.
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As these customers have the potential to increase spend, issuers will want to ensure they get that business. Personalised offers and rewards based on their spend preferences, along with targeted promotions and flexible payment options, help to increase spend and loyalty.
Here are some of the trends:
Percentage of balance paid: Pre-COVID, an average of around 32% of the overall balance was paid each month. When the pandemic hit and lockdowns were enforced, consumers were paying off more of their outstanding balances, peaking at 42% in May 2022. This behaviour has been trending down ever since but is still approximately 5% higher than it was pre-pandemic.
Full balance paid: Before the pandemic, 45% of consumers were paying off their full balance. This increased every month between June 2020 and January 2021, reaching nearly 53%, then continued rising gradually until peaking at 55% in December 2022. While Christmas is usually a time of reduced payments, this peak clearly highlights the impact the pandemic had on typical spending habits. Since then, it has steadied and by January 2025 50% of consumers were paying off the full balance, still substantially higher than pre-COVID.
Minimum payments: Pre-pandemic, approximately 4.6% of consumers were paying off less than the minimum due. When the first lockdown began in March 2020, this increased, reaching a peak of 5.3% in May 2020. As the pandemic continued, the numbers paying less than the minimum due declined and since January 2022 volumes have remained steady, averaging 2.8%.
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Direct debit payments: In October 2018, 40% of consumers were paying off balances by direct debit. This increased and peaked at 45% in April 2020, at the start of the first lockdown. By February 2022, this had dropped to a low of 39% before climbing back up to 45% in December 2022. Since then, it has remained fairly flat, averaging just under 45% each month. However, this percentage has been declining for newer customers.
Promoting payment by direct debit will help to reduce the number of sloppy payers and in turn, reduce the number of customers missing payments.
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Source – Businesswire
