Era brings a unique investment thesis to bear with the largest woman-led first-time fund.
Era Ventures, a pioneering venture capital firm focused on investing in a broad range of business model innovations to catalyze positive change in the built world, announced the launch of its inaugural $88 million fund. Era Ventures will deploy capital across multiple stages and a full spectrum of sector-focused innovations, from enablement technologies that improve existing processes to truly disruptive platforms that reshape the industry. The firm has identified seven core business models driving change, including but not limited to SaaS and AI, marketplaces, embedded fintech, and hardtech ventures leveraging new technologies to optimize physical assets, and will actively invest across all of these categories.
Founded by industry veteran Clelia Warburg Peters, Era Ventures has already garnered support from a broad roster of leading institutional investors, including one of the country’s leading Ivy League Endowments, ICG Advisors, New York Presbyterian Hospital, The Ashforth Company, BentallGreenOak (BGO), Continental General Insurance Company (CGIC), Pelwood Holdings, First American, Bain Capital Ventures, Fenwick & West LLP and others. It marks a notable achievement during a year when very few new venture funds of this size were raised.
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“We are proud to have invested in and to support Era Ventures in its mission to drive transformational change in the real estate sector,” said Jeff Assaf. “We’ve seen specialist venture funds consistently outperform in similarly complex sectors like financial services and healthcare, and Era’s approach positions it to drive fundamental disruption in a massive, yet technologically lagging, industry.”
Peters has been a leading investor in the PropTech space since its early days — first as a co-founder of MetaProp, one of the original, strategically backed PropTech funds, and then as a Venture Partner at Bain Capital Ventures, a leading generalist venture firm. She is an authority on innovation in the real estate category and is the first woman to raise an initial fund of this size in the category.
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“I’ve seen firsthand the need for a new approach to physical world innovation that combines the creativity and quality of the generalist investing approach with the sector knowledge and relationships brought by specialist funds,” said Clelia Warburg Peters. “Era Ventures is leveraging our unique blend of institutional backing, top-tier venture experience, and deep real estate expertise to bring both rigor and care to driving transformational change in the physical world.”
The fund’s launch comes at a critical juncture for the nearly $380 trillion global real estate industry, which has long resisted technological disruption. With productivity in construction rising just around 1% annually over recent decades and buildings consuming 30% of global energy, the need for innovation has never been more urgent.
“Era is not about playing it safe — we’re not just looking to digitize old processes in real estate and construction,” said Raja Ghawi. “As innovation in our built world enters a new generation, we believe founders and startups will learn from their predecessors’ mistakes, bringing more transformational, efficient, and profitable businesses to market.”
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