Button Financ, a fintech company revolutionizing home equity lending, closed a strategic $5 million Series A funding round led by Hildene Capital Management, a structured credit-focused asset manager with approximately $17 billion in assets, with participation from existing investors. The investment comes as Button Finance’s innovative AI-powered platform delivers unprecedented access to home equity in a market that has reached historic proportions.
“Button Finance’s strategic $ 5 M raise allows us to accelerate growth. We have scaled to over 60 employees in the past two years nearly tripling our monthly volume in just six months-and we are just getting started.” Jason Harris, Button Finance CEO
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Founded in 2019, Button Finance enables homeowners to access their home equity through a streamless digital experience – delivering quick decisions and funding in as few as five days. The company’s proprietary AI underwriting engine has unlocked access for qualified borrowers historically overlooked by traditional financial institutions. The funding will support the expansion of Button Finance’s product offerings and further development of its technology platform.
“Button Finance is democratizing access to home equity at precisely the right moment,” said Brett Jefferson, President and Co-Chief Investment Officer of Hildene Capital Management. “Their technology isn’t just innovative; it’s solving real financial challenges for everyday Americans. We are not just investing in Button Finance; we are committing to powering their next billion dollars in home equity originations.”
This capital infusion comes as Button Finance demonstrates strong financial health and performance, maintaining profitability, and positive cash flow for consecutive months.
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“While many startups chase growth at all costs, we’ve built a fundamentally sound business that’s been cash flow positive and profitable for quite some time,” said Jason Harris, CEO of Button Finance. “This strategic $5M raise allows us to accelerate growth while preserving equity for our shareholders. We have scaled to over 60 employees in the past two years nearly tripling our monthly volume in just six months-and we are just getting started. The second half of 2025 will bring expanded product offerings and distribution channels to match the explosive demand we’re seeing.”
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The timing couldn’t be better. U.S. homeowners now control a staggering $35 trillion in home equity as of early 2025, according to Federal Reserve Bank of St. Louis data. This robust wealth reservoir has triggered surging demand for home equity solutions as consumers strategically tap their properties for renovations, debt consolidation, and liquidity in today’s elevated interest environment.
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Source: businesswire
