Bitget, the world’s largest Universal Exchange (UEX), is taking a major step forward in its global growth journey with the appointment of Ignacio Aguirre Franco as its new Chief Marketing Officer (CMO). This move marks a new chapter in Bitget’s mission to strengthen its global brand story, elevate user engagement, and accelerate the evolution of its Universal Exchange vision.
Ignacio brings over 15 years of experience in technology, fintech, and blockchain, blending the analytical mindset of an engineer with the creative insight of a marketer. His impressive background includes leadership roles at Adobe, SAP, Scorechain, and Xapo Bank, where he helped global brands grow, enhance their market presence, and expand user bases. Known for turning complex ideas into clear and relatable messages, Ignacio is passionate about making innovation accessible to everyone.
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At Bitget, Ignacio will focus on expanding the reach of the Universal Exchange (UEX) a platform that unites CeFi, DeFi, and TradFi into one seamless ecosystem. His role will involve leading global marketing initiatives, strengthening product storytelling, and driving mass adoption of Bitget’s key innovations such as Onchain, GetAgent, and Stock Futures.
“The core of any great technology lies in the access and opportunities it creates to disrupt,” said Ignacio Aguirre Franco, CMO at Bitget. “For too long, finance has been fragmented. My mission at Bitget is to break down those old barriers and make the future of finance accessible to everyone. The story of the UEX the blueprint for that future should resonate with billions across the globe.”
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Ignacio’s appointment follows Bitget’s ongoing transformation into a Universal Exchange, as the company continues to strengthen its reputation for innovation, security, and trust. With an ambitious goal of reaching 150 million users by 2026, Bitget is expanding its cross-market trading solutions while advancing its vision of a more inclusive financial ecosystem.
“Ignacio brings a rare blend of technical fluency and creative storytelling — a combination that aligns perfectly with our vision,” said Gracy Chen, CEO of Bitget. “His leadership will help shape how we connect innovation, culture, and community as Bitget continues to evolve into a true Universal Exchange.”
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As Bitget celebrates its seventh anniversary, it’s also extending its cultural reach through global partnerships with LALIGA, MotoGP, and the UNTOLD Festival. Ignacio’s arrival reinforces Bitget’s dedication to merging technology and humanity, empowering users worldwide, and bringing everyone one step closer to a more open and free financial future.
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