Fold Holdings, the first publicly traded bitcoin financial services company, is making it easier than ever for everyday Americans to access and gift bitcoin. In a bold step toward bringing cryptocurrency into the heart of everyday commerce, Fold has joined forces with Blackhawk Network, Inc. (BHN), a powerhouse in the branded payments space, to significantly expand the reach of the Fold Bitcoin Gift Card.
This strategic partnership marks a milestone for both the company and the crypto industry at large. The Fold Bitcoin Gift Card, which first launched in May 2025, is now available on select digital platforms, and more online retailers are expected to roll out support in the coming weeks. Consumers can also get the card directly from Fold’s website at foldapp.com/bitcoin-gift-card. But that’s just the beginning. A major push into physical retail stores is planned for later this year as part of a broader, multi-channel growth strategy.
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The collaboration with BHN gives Fold a significant edge. BHN’s global payments network spans over 400,000 consumer touchpoints including leading retail stores, e-commerce platforms, loyalty programs, and corporate rewards systems. This vast footprint positions the Fold Bitcoin Gift Card to become one of the most accessible and widely distributed bitcoin gift products in the country.
For Fold, this move goes far beyond just making bitcoin easier to use—it’s about making it genuinely useful in everyday life. Will Reeves, Chairman and CEO of Fold, sees this as a step toward making bitcoin feel less like a niche investment and more like a familiar part of people’s financial routines. “For most people, bitcoin has always felt out of reach, and certainly not something you’d think about gifting,” Reeves shared. “By turning it into a simple gift card, we’re meeting people where they already are buying and using gift cards every day. This isn’t about jumping on a trend. It’s about creating a solid foundation for real-world, everyday adoption.”
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The Fold Bitcoin Gift Card removes the technical barriers that often intimidate newcomers to cryptocurrency. There’s no need for a crypto wallet or any blockchain know-how. Instead, recipients can redeem their cards through the user-friendly Fold App, making the experience seamless whether someone is a first-time bitcoin user or a seasoned crypto enthusiast.
BHN shares Fold’s vision of accessible, flexible value storage. Jennifer Philo, Global Vice President of Commerce at BHN, praised Fold’s forward-thinking approach, noting that the way consumers handle money is evolving quickly. “Consumers today expect more flexibility in how they give and store value, and cryptocurrencies like bitcoin are becoming part of that equation,” she said. “Fold is helping bring bitcoin into the center of how people earn, save, and spend.”
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This innovation isn’t happening in a vacuum. Interest in crypto gifting is growing rapidly. A recent report from the Incentive Gift Card Coalition revealed that nearly half of surveyed executives anticipate a rise in crypto gift cards as a category in 2025. It’s a reflection of a larger trend: the mainstreaming of digital assets as legitimate tools for financial empowerment.
With Fold and BHN leading the charge, bitcoin is no longer reserved for tech-savvy investors. It’s becoming part of the everyday financial toolkit—just a gift card away.
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