MotionPoint provides financial institutions with a seamless, secure solution for localizing their business operations to cater to linguistically diverse clients. Their service is trusted by over half of the U.S. Top 10 banks, a testament to its effectiveness and reliability. We specialize in translating a broad range of content, from websites and secure login experiences to documents and omnichannel materials, ensuring that financial institutions can communicate effectively with their global customer base.
Their approach is designed with rigorous security standards in mind, addressing the complexities of translating intricate website applications and sensitive financial information. MotionPoint’s turn-key solution simplifies the localization process, integrating seamlessly with existing systems to offer a consistent and reliable user experience. By leveraging their expertise, financial institutions can enhance their accessibility and compliance while maintaining high standards of security and user satisfaction. With MotionPoint, institutions can effortlessly manage multilingual content, engage a wider audience, and uphold their commitment to service excellence.
Top 5 Reasons why more than half of the U.S. Top 10 banks use MotionPoint
- MotionPoint’s proxy-based approach to website translation assures full compatibility with all content-management platforms and other online technologies. This approach is what makes MotionPoint technology independent. Even during the process of redesigning websites and migrating platforms, it functions without any problems. With the declining need for paper reports, MotionPoint’s solution is instrumental in supporting organizations through their digital transformation. It provides efficient and precise financial translation services that combine high levels of automation with exceptional accuracy. As financial regulations vary significantly from country to country, MotionPoint’s deep expertise in managing these complex and diverse rules ensures that all translated content meets the specific requirements of each market. By leveraging advanced technology and a thorough understanding of regulatory standards, MotionPoint helps organizations seamlessly transition to digital formats while maintaining compliance and delivering clear, reliable financial information across different languages.
- Their system is able to recognize and translate dynamic content, which includes content that is generated based on location, such as information that is specific to a city or a bank branch. This technology is compatible with single-page applications. Additionally, we are able to translate complicated public-facing and portal applications that are driven by AngularJS, React, and other frameworks without requiring any effort from the customer.
- Customers are able to leverage their translated material for use across all channels at no additional cost when they use MotionPoint’s Omnichannel Translation feature. Take advantage of localized social media, digital marketing efforts, and other methods to engage your customers.
- Safe: MotionPoint undergoes regular independent evaluations to guarantee that we are in compliance with the PCI Data Security Standard Level 1 certification. Internal audits conducted by PCI SSC Qualified Security Assessors on an annual basis are included in this. The PCI Data Security Standard (PCI DSS) is also demonstrated by our continuous activities.
- Speed of Translation: MotionPoint performs continuous analysis of webpages to identify any changes in content. The process of identifying, translating, editing, and publishing new content normally takes place within one business day.
Other Benefits
- Banks provide services, including account management via secure login areas, to multilingual customers.
- International customers easily apply for credit cards in their preferred languages.
- Car loan providers offer localized documents and forms throughout North and South America.
- U.S. Hispanics review, purchase and manage retirement plans.
- Speakers of over a dozen languages—including Arabic, Farsi, Hindi, Japanese and others—search and find nearby bank locations.
Case Study: Rio Bank
Since it was founded in 1985, Rio Bank, a regional bank in southern Texas, has focused on delivering ongoing value to its customers. With 15 branches across southern Texas, including areas close to the Mexican border where many people have Hispanic backgrounds, the bank serves a diverse community. Despite their growth, Rio Bank struggled to get customer feedback. The marketing team wanted to understand why their surveys weren’t getting enough responses.
Seeing the positive impact of translation on their surveys, Rio Bank recognized an opportunity to better serve Spanish-speaking customers. In McAllen, TX, their headquarters is located in a community with around 120,000 Hispanics, and across all 15 branches, the Hispanic population exceeds 1.8 million. Noticing that competitors and national banks use MotionPoint for their language needs, Rio Bank decided to reach out for similar support.
Launching a bilingual, immersive website was the logical next stage in their efforts to maintain customer satisfaction. However, similar to numerous small regional institutions, they maintain a sparse (yet formidable) marketing team. It would be nearly impossible to manage an additional language website without the assistance of external professionals, as managing their English website was already a significant undertaking.In the case of Rio Bank, the immediate result of translating their website was an increase in consumer satisfaction, as over 90% of their customers are Spanish-speaking. They anticipate that the expansion of their translation initiatives into additional digital channels will result in a continued increase in customer satisfaction and service ratings.
Case Study: Aventa Credit Union
MotionPoint’s capacity to localize translations into particular Spanish dialects was the deciding factor. Aventa appreciated that MotionPoint could localize their content into any specific variant of Spanish they required, as their membership was primarily composed of Mexican Spanish speakers. Aventa’s executive team recognized the potential of MotionPoint’s technology, which included efficient workflows, rapid translation turnaround, and accurate localization that would not compromise their narrative, during their meeting with MotionPoint’s translation experts and solution engineers. The localization of their content would be entirely hands-off and effortless with a suite of translation solutions, including translation connectors, reverse-proxies, and web plugins. Currently, Aventa’s digital channels can publish new content in Spanish in less than a day with minimal effort.
Aventa Credit Union, a credit union that is expanding and serves the Colorado Springs region, has been offering lending solutions to local businesses and communities for more than 50 years. Aventa has recently expanded their presence and offerings in central and southern Colorado by acquiring local credit unions in the region.
Aventa prioritized the recruitment of bilingual Spanish-speaking associates (at least 20% of new recruits) beginning in 2020. The new team members were a component of a call tree that was specifically designed to assist Spanish-speaking consumers. Aventa’s success was immediately followed by a surge in calls from consumers who were relieved to be able to communicate in Spanish. Additionally, they experienced rapid growth in new memberships as they established themselves as a reliable lending partner in the community.Aventa began utilizing the Spanish fluency of their employees to translate English content for their website. Nevertheless, they encountered three challenges in a quick succession. Initially, the responsibilities of their employees were exacerbated. Secondly, the employees who were proficient in Spanish did not all possess the same level of proficiency. Aventa was aware of the country from which their membership was expanding and required their translation to accurately represent this information. This resulted in inconsistent messaging and translation, which have an impact on their brand and offering. Finally, Aventa’s marketing staff consisted of a single website manager who was unable to effectively manage the volume of manual translation work that was necessary.MotionPoint’s effortless translation solution was introduced to Aventa’s CEO, Greg Mills, by contacts at other credit unions. Aventa came to the realization that MotionPoint provided a comprehensive in-language experience across all digital channels, including the website, after consulting with translation experts.
Wrapping Up
MotionPoint’s secure solution helps financial organizations easily connect with customers in any language and through any channel or online experience, no matter how complex. This approach has proven effective for six of the top 10 banks in the U.S., showing that it can open up new business opportunities in underserved markets and boost customer loyalty over the long term.
MotionPoint’s innovative solution empowers financial institutions to engage with customers in any language and through any channel, regardless of complexity. As evidenced by its adoption by six of the top 10 banks in the U.S., this approach not only opens up new business opportunities in underserved markets but also strengthens customer loyalty. By providing accurate, secure, and efficient translation services, MotionPoint helps organizations navigate regulatory requirements and adapt to the digital age, ensuring clear communication and continued customer satisfaction across all touchpoints.
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