Thredd, the AI-first issuer processing platform, has expanded its long-standing partnership with consumer wallet and prepaid card provider MuchBetter to support the company’s launch in Israel.
The move represents another major step in MuchBetter’s global growth journey. After successfully launching its programme in the UK and Canada, the company is now entering the Israeli market — with Thredd providing the processing infrastructure behind the expansion.
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Through this collaboration, Thredd will power MuchBetter’s prepaid card and digital wallet programme, enabling Israeli consumers to securely load funds and make payments using both physical and virtual cards. As the programme grows, additional payment form factors are expected to be introduced.
Israel Rosenthal, Founder and CEO of MuchBetter, described international expansion as central to the company’s long-term strategy. He highlighted Thredd’s global platform, regulatory expertise, and deep payments experience as key factors in enabling MuchBetter to move quickly and confidently into new markets.
Originally established to improve payout experiences within digital commerce sectors, MuchBetter has since broadened its offering to serve a wider mix of consumer and corporate use cases. With Thredd’s infrastructure, the company can efficiently enter multiple markets while maintaining strong standards of compliance, security, and operational performance.
Jim McCarthy, CEO of Thredd, emphasized that MuchBetter’s growth reflects the very purpose of Thredd’s platform — enabling fast, scalable, multi-market programme launches through a single global infrastructure. He noted that supporting partners in highly regulated markets remains a core focus of Thredd’s strategy.
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The programme operates on the Mastercard network and leverages MuchBetter’s UK licence, which has been approved for cross-border operations in Israel. Thredd’s end-to-end processing capabilities spanning transaction processing, security, and programme management help accelerate time to market while laying the groundwork for future regional expansion.
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This latest milestone reinforces Thredd’s commitment to advancing next-generation payment solutions globally and signals further opportunities for innovation as MuchBetter continues its international growth.
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