Seel, the leading agentic post-purchase platform, has taken another major step in strengthening its global presence by entering new insurance and reinsurance partnerships with Lloyd’s of London and Arch Insurance. These collaborations signal a new phase of maturity for the company as it continues to redefine the post-purchase experience for merchants and consumers worldwide.
Powered by AI, Seel’s Worry-Free Purchase program is designed to elevate what happens after checkout. Rather than simply offering customer support, Seel integrates a premium post-purchase layer that helps merchants reduce operational costs and unlock new revenue streams. The result is a more seamless and reliable buying experience, backed by intelligent automation.
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Although headquartered in San Francisco, Seel operates across North America, Europe, and Asia. The company originally built itself as a full-stack operator, obtaining insurer, broker, administrator, MGA, and TPA licenses to maintain full control over the merchant and shopper experience. As the business expanded, its evolving risk profile encouraged Seel to adopt a hybrid model by partnering with globally recognized carriers. This shift enables the company to lower capital costs, accelerate international expansion, and focus more intensively on developing AI-driven services.
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Through collaborations with Lloyd’s and Arch, Seel blends a modern technology-driven platform with the specialized expertise and capital strength of established global insurance brands. Behind the scenes, Seel continues to run an integrated infrastructure that covers underwriting, distribution, and administration, while its compliance team formed by industry veterans, former regulators, and legal experts ensures strong regulatory governance across diverse markets.
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Over recent months, Seel has begun gradually shifting portions of its underwriting exposure to its new partners through co-insurance and reinsurance arrangements. In the long term, the company plans to make partner capacity the primary foundation of its programs. This will allow Seel to place greater emphasis on refining its AI capabilities, improving underwriting performance, and delivering a uniquely seamless, confidence-building consumer journey.
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