Swiss fintech company Bivial AG has launched Personalised IBANs, a new feature that allows businesses to reserve Swiss bank account numbers that reflect their brand identity. The service gives companies the ability to secure unique, customised IBANs similar to owning a distinctive web domain or a personalised licence plate while making payments instantly recognisable.
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Instead of using long numerical strings, such as CH93 8304 103400 4321 6789 0, businesses can now receive payments using branded identifiers like CH13 83041 0010000 TECHGURU, reinforcing brand recognition in every transaction.
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Martynas Bieliauskas, CEO of Bivial AG, said the feature transforms something traditionally functional into a branded asset. “Every time a client pays you, they’re interacting with your brand,” he said. “With Personalised IBANs, we make bank details memorable, trustworthy and uniquely yours.”
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Beyond branding, the concept delivers practical benefits: clearer identification, fewer payment errors, and stronger customer confidence. By embedding a company’s name directly into its bank details, Personalised IBANs create a seamless brand touchpoint across invoices, contracts and payment workflows positioning Bivial’s solution as a premium differentiator in Swiss financial services.
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