Zilch, the consumer payments platform reshaping how people pay and shop, has stepped into the world of sports with a landmark multi-year partnership with Arsenal, becoming the club’s Official Way To Pay. The global agreement covers both the men’s and women’s teams and introduces Zilch’s flexible payment solutions to millions of Arsenal supporters worldwide.
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As part of the partnership, Zilch will bring fans a range of exclusive benefits every time they use the platform, reflecting its mission to help consumers stretch their money further. To launch the collaboration, Zilch is giving £50,000 directly back to supporters. Beginning at 12pm on 21 November, the first 1,000 fans who make a purchase worth £50 or more through Arsenal Direct will receive £50 off, allowing them to save instantly on club merchandise.
Zilch’s research highlights how meaningful these rewards can be, with 75% of football fans saying that buying an official team shirt each year strengthens their bond with their club. The initial offer is designed with that sentiment in mind and serves as a preview of the ongoing, tailored benefits Zilch will offer its users through the partnership.
In addition to online perks, supporters visiting the Armoury Arsenal’s iconic flagship retail store can enjoy up to 10% off their in-store purchases. Fans will also have opportunities to win tickets to home games, access exclusive merchandise drops, experience premium hospitality, meet players, and take part in special stadium tours. All of this forms part of Zilch’s broader mission to create payment systems that reward consumers for the value they bring, rather than penalizing them through high-cost credit.
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For Zilch, the partnership represents a major moment. CEO and Co-Founder Philip Belamant noted that the company has organically built a highly engaged base of over 5 million users over the past five years. Entering into a brand partnership for the first time and doing so with a club as globally recognized as Arsenal—marks a significant new chapter. Belamant emphasized that the collaboration aligns perfectly with what sports teams are seeking today: partners that can deepen the supporter experience and bring fans closer to the team.
Arsenal shares the excitement. Juliet Slot, the club’s Chief Commercial Officer, said the organization is thrilled to welcome Zilch into the Arsenal family. She highlighted Zilch’s innovative approach and supporter-first mindset as key strengths that will help the club pursue its ambitions on and off the pitch. For Arsenal, the partnership is not just commercial—it’s an opportunity to enhance how millions of supporters around the world interact with the team they love.
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Together, Arsenal and Zilch aim to elevate the fan experience through smarter payments, exclusive rewards, and new ways for supporters to stay connected to the club. The partnership signals the start of a new era where financial technology and football come together to create more meaningful, affordable, and engaging moments for fans everywhere
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