Invest Clearly, a company dedicated to bringing transparency and accountability to private real estate investing, announced the launch of the Invest Clearly platform, the first verified investor review platform for private real estate investing that transforms investor feedback into a permanent public record of credibility between limited partners (LPs) and general partners (GPs).
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Private markets have long lacked the transparency expected in public markets. As allocations to alternative investments continue to grow, investors are calling for greater accountability while sponsors seek to build credibility in an increasingly competitive capital environment. Invest Clearly addresses this gap with a trusted, independent platform where verified investors can write reviews of sponsors, turning fragmented feedback into a public source of credibility. The result is a more informed private market where investors have the information to make better decisions and credible sponsors stand out from their peers.
“The mission of Invest Clearly is to provide a safer private investment ecosystem,” said Pat Zingarella, CEO of Invest Clearly. “We believe transparency through investor insight, not sponsor marketing or influence, will define the next era of capital allocation.”
Investor Verification Drives Private Market Transparency
Each review on Invest Clearly is written by a verified investor who provided proof of participation in a sponsor’s offering. The verification process is designed to ensure that each published review comes from a legitimate investor, providing confidence to investors while also protecting sponsors. Beyond sponsor reviews, users can discover active and past deals, explore sponsor profiles, and access unbiased education materials. Invest Clearly is approaching the market from all angles, improving access and understanding of private investments, while helping investors make smarter investment decisions.
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Since its launch, Invest Clearly has recorded steady early growth, with nearly 400 reviews and 20,000 monthly page views. Presently, over 150 general partner profiles have already been claimed, indicating strong sponsor participation from firms who recognize the platform’s value. Adoption by both GPs and LPs reflects a broader market demand for improved transparency and accountability.
Investors are already incorporating reviews on Invest Clearly into their due diligence, transforming the way investors approach private real estate investments. “I won’t make another real estate investment without at least checking [Invest Clearly] out,” said Ron Moore, president at Hogland Properties. “Think of it as what TripAdvisor was to the travel business 15-20 years ago, only for real estate investors.”
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Invest Clearly is available to users globally, with reviews publicly available to all visitors. Investors can register for free to verify their investment with a sponsor and begin reviewing investment firms. Sponsors can claim their free profiles and have the option to choose from paid upgrades. Reviews remain fully unaffected by sponsor profile status.
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