Visa, a global leader in digital payments, has teamed up with UK-based climate fintech Ample Earth to weave sustainability data directly into the payment ecosystem.
The collaboration is highlighted in Visa’s new whitepaper, “Unleashing the Potential of Sustainability Data,” which explores how eco-conscious choices are influencing customer behavior and creating new opportunities for payment experiences.
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Together, Visa and Ample Earth plan to integrate sustainability data into digital banking apps and loyalty programs, giving banks the ability to better understand their customers, segment audiences, and unlock new ways to reward sustainable choices.
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Visa envisions “a future where sustainability is not just a consideration, but a built-in feature of everyday commerce.”
Ample Earth makes this vision practical by turning complex, unstructured data into simple, relatable eco-labels such as ‘Zero-Waste’, ‘Living Wage Employer’, and ‘B Corp’. This gives consumers a clearer picture of the social and environmental impact behind their purchases.
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“Transactions are a touchpoint people interact with daily,” said Raja Darbari, Co-Founder & CEO of Ample Earth. “By helping people understand the impact of their spending, we can empower millions of businesses and customers to use their purchasing power as a force for good. People don’t have time to fact-check sustainability claims, but they do want clarity and our goal is to make sustainability data easy to digest and truly relatable.”
With Visa’s global scale and Ample’s sustainability intelligence, this partnership marks the beginning of a new era one where financial institutions not only process payments but also play a central role in guiding consumer behavior and encouraging sustainable business practices.
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