Strategic partnership enables 35M+ users to spend from multi-currency wallets as cross-border payments surge in the region’s $47B market
Rappi, Latin America’s leading super-app, has partnered with global wallet platform AstroPay to launch the region’s first wallet-on-file integration, allowing users in Argentina, Brazil, and Peru to pay seamlessly across currencies no cards required.
The integration is now live in Argentina, Brazil, and Peru, with rollout to additional Rappi markets planned throughout 2025.
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The launch comes as Latin America’s cross-border payment market surges, growing 47% annually amid rising freelance work and global digital commerce. For users, it means frictionless, instant checkout using balances in USD, EUR, or local currencies with real-time FX conversion and zero card-related delays.
“This is a direct bridge between two massive ecosystems,” said Ella Viana, Business Development Director. “Our users gain instant access to Latin America’s top super-app, and Rappi taps into a high-value audience earning globally and spending locally.”
For Rappi, the move is as much strategic as operational. By embedding AstroPay, Rappi reduces processing costs, eliminates chargebacks, and boosts conversion by cutting out traditional card steps. The partnership also positions Rappi ahead of regional rivals still tied to legacy card rails.
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Gerardo Vilchis, Global Commercial Director Rappi Ads, added, “The partnership with AstroPay aligns with our roadmap to exceed user expectations by delivering simpler purchasing experiences. We are not merely adding a payment method; we are building seamless, secure, and borderless experiences designed for the next generation of users.”
The integration is now live in Argentina, Brazil, and Peru, with rollout to additional Rappi markets planned throughout 2025. Early users will receive cashback and in-app benefits when linking their AstroPay wallet.
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As super-apps and wallets converge across Latin America, the partnership underscores how embedded payments are becoming the new standard in mobile-first economies.
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Source : businesswire