In line with government’s mission of ‘Insurance for All by 2047’, the partnership aims at deepening insurance penetration across the country
In a heartfelt move to make life insurance more inclusive and within everyone’s reach, SBI Life Insurance one of India’s most trusted insurers has partnered with AU Small Finance Bank, the country’s largest small finance bank. This newly formed corporate agency partnership is about more than just business it’s about making a difference. Together, they’re working to bring life insurance solutions right to people’s doorsteps, especially in communities that have long been underserved or overlooked. It’s a step that not only strengthens financial protection for countless families but also aligns closely with the government’s inspiring goal of ‘Insurance for All by 2047’.
Financial Technology Insights: Coastal States Bank Expands Senior Leadership Team
The partnership was marked by a warm and spirited gathering, as leaders from both organizations came together to celebrate this meaningful collaboration. Mr. Dilip K. Vidyarthy, Head of Bancassurance & Cross-Sales at AU Small Finance Bank, and Mr. Ashwini Kumar, Regional Director – Mumbai Metro at SBI Life Insurance, officially signed the agreement—symbolizing the start of a shared mission to drive financial inclusion. They were joined by Mr. Gireesh Thampy, EVP & Chief of Institutional Alliances at SBI Life Insurance, along with several other esteemed team members. The event reflected a strong sense of purpose and partnership, with everyone united by a common goal: making life insurance more accessible to all.
What does this mean for customers? A lot. Through this partnership, AU Small Finance Bank will now offer SBI Life’s full range of insurance products—from protection and savings plans to child, money-back, and retirement solutions—across more than 2,500 of its banking touchpoints in 21 states and 4 union territories. This means everyday banking customers will have easier access to quality life insurance—right where they already manage their money.
Financial Technology Insights: PGIM Closes $4.2 Billion Middle Market Direct Lending Fund
But this isn’t just about reach it’s about impact. By combining SBI Life’s expertise in life insurance with AU Small Finance Bank’s deep roots in rural and semi-urban communities, the partnership promises to create a smoother, more personalized insurance journey. Whether in-branch or online, customers can expect transparency, simplicity, and support every step of the way.
Speaking on the occasion, Mr. Uttam Tibrewal, Executive Director and Deputy CEO of AU Small Finance Bank, shared his thoughts with genuine enthusiasm:
“At AU Small Finance Bank, we’ve always believed that financial security isn’t a privilege—it’s a basic right. Our partnership with SBI Life is about making that belief real. Together, we’re committed to reaching more people with solutions that actually fit their lives and give them peace of mind.”
Financial Technology Insights: City Credit Union Promotes Mitchell Clark to EVP/COO
Mr. Abhijit Gulanikar, President – Business Strategy at SBI Life Insurance, echoed that vision, saying:
“This is about much more than business. It’s about empowering families with the tools they need to protect their loved ones and build secure futures. With AU’s strong local presence and trusted relationships, we’re bringing life
To share your insights with the FinTech Newsroom, please write to us at sudipto@intentamplify.com