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Swish Expands Payment Options by Implementing Tap-to-Pay Technology

Revolutionizing Mobile Transactions: Swish’s Addition of Tap-to-Pay Functionality

The mobile payment service Swish was initially introduced in 2012 as a result of a partnership between the main banks in Sweden. Since then, it has grown to become the most popular mobile payment service in the country, with 8.6 million users and 300,000 businesses on board.

It is expected that the new tap-to-pay option in the app will initially be made available to Android users. This function will be available across both the Visa and Mastercard networks. Following the long-awaited announcement that Apple will be opening up their NFC technology in Europe, Swish will endeavor to enable payment cards in the Swish-app for iOS users as well.

Following in the footsteps of Norway’s Vipps, which made the announcement earlier this week that it has become the first firm in the world to offer an alternative payment method to Apple Pay on iPhone, this follows in the footsteps of Vipps.

Industry Comments

Urban Höglund, CEO of Swish, comments: “We believe that Swish, with our strong user base and brand in Sweden, will play an important role among the other players who today offer payment cards in mobile phones.”

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FAQ

  1. What is Swish?
    Swish is Sweden’s leading mobile payment service, launched in 2012 through a collaboration between the country’s largest banks. It has 8.6 million users and 300,000 businesses onboard.
  2. What is the new Tap-to-Pay feature?
    The Tap-to-Pay feature allows users to make contactless payments directly from the Swish app using Visa and Mastercard networks. This functionality will initially be available for Android users.
  3. Will iOS users get access to this feature?
    Yes, Swish is working on enabling Tap-to-Pay for iOS users now that Apple is opening up NFC functionality in Europe.
  4. How does this compare to other payment apps?
    Swish follows Norway’s Vipps, which recently became the first company to offer a competing Tap-to-Pay option to Apple Pay on iPhones. Swish’s addition of Tap-to-Pay strengthens its position in the Swedish mobile payments market.
  5. What are the benefits for users and businesses?
    • For Users: Easier, faster, and more convenient payments using NFC technology.
    • For Businesses: A trusted platform with a strong Swedish user base, providing seamless payment options.
  6. What is Swish’s vision for this feature?
    According to Swish CEO Urban Höglund, the goal is to leverage Swish’s strong brand and user base to become a key player in the mobile payment card market alongside existing solutions.

Conclusion

With its Tap-to-Pay functionality, Swish is elevating mobile payments in Sweden and solidifying its leadership in the market. By expanding to Android and planning iOS integration, Swish aims to provide users with more seamless, secure, and flexible payment options while strengthening its role as a significant competitor to global payment solutions like Apple Pay. With this innovation, Swish continues to shape the future of mobile transactions in Sweden.

To participate in our interviews, please write to us at news@intentamplify.com

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