PPB Capital Partners, a leading alternative investment provider for private wealth advisors, has announced a strategic partnership with Cambrian Asset Management, Inc., a California-based quantitative investment firm focused on digital assets. Through this collaboration, Cambrian’s institutional-grade digital asset strategy is now accessible via PPB’s Capital Markets Solutions platform, giving RIAs and private wealth firms access to a disciplined, risk-managed approach to digital investing.
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“Digital assets represent one of the most dynamic frontiers in modern investing,” said Brendan Lake, Founder and CEO of PPB Capital Partners. “The challenge for investors is balancing opportunity with risk. Partnering with Cambrian allows advisors to offer digital asset exposure without compromising downside protection.”
The partnership originated through a peer introduction facilitated by a large $3 billion RIA in New York that had allocated directly to Cambrian. This connection enables Cambrian to expand its reach to a broader network of private wealth investors, while PPB continues to leverage its network of RIAs to provide strategies that align closely with advisor priorities.
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Cambrian’s leadership brings substantial experience and institutional rigor. CEO and co-CIO Martin Green was formerly President of a tech firm acquired by Google, Co-CIO Jay Posner was a Portfolio Manager at Millennium Management, and President Tony Fenner-Leitão led Winton, a renowned quantitative investment firm. The team’s blend of technology, engineering, and finance expertise underpins the firm’s disciplined investment approach.
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Cambrian’s investment process is fully systematic and rules-based, aiming to capture the upside potential of digital assets while mitigating downside volatility. Their strategies have historically delivered returns higher than equities with similar downside risk, offering advisors a way to enhance client portfolios without disruption. “Most investors understand the potential in digital assets, but few have access to strategies that approach the space with institutional discipline,” said Fenner-Leitão. “In working with PPB, we’re excited to reach more wealth investors looking for intelligent, risk-managed ways to participate in this evolving asset class.”
PPB and Cambrian share a philosophy that digital assets, when approached systematically, can provide diversification and return potential. Their approach focuses on three key principles: enhancing liquid portfolios without adding significant risk, increasing exposure responsibly through rules-based strategies, and diversifying under stress as digital assets often perform differently than equities during market pressure.
Evan Deussing, Head of Distribution at PPB, added, “As advisors look for ways to grow and future-proof their portfolios, digital assets present an interesting opportunity. By combining PPB’s peer-driven platform with Cambrian’s disciplined, systematic strategies, we make it possible for advisors to integrate these assets confidently and responsibly.”
This partnership exemplifies a thoughtful, technology-driven approach to digital asset investing, offering advisors and their clients a way to participate in the growing crypto market while managing risk and maintaining portfolio stability.
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